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2026 South Korea
Mobile App Report

How do South Korean publishers really monetize their apps? Where do growth teams focus User Acquisition budgets — and what are they missing? Is ad quality a creative problem or a retention one?
Download the report to benchmark your strategy against the market
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Report snapshot We Surveyed mobile app professionals in South Korea and built a data-driven look at the market
Yandex Ads together with KMGA's industry expertise analyzed how the market monetizes, acquires users, and thinks about international expansion, including the markets most teams overlook.
Monetization reality
Ad quality and UX
Expansion logic
Performance marketing

Here’s what we know

49%
of apps run 3+
ad networks
39%
say market saturation is a bigger problem than rising costs
42%
saw ad revenue growth
in 2025
73%
optimize for ROAS,
only 26% track LTV

Inside you’ll find real numbers on hybrid monetization models

ad network stacking, campaign format adoption, talent challenges, 
and practical tips for 2026.
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