Brand Safety & Security

En

Brand Safety

& Security

We take Brand Safety as a top priority

Prohibited content by default

Yandex prevents serving advertisements to sites that contain the following type of content:

Illegal activity

Harassment or adult content

Intellectual property infringement

Direct deals with publishers

Every publisher goes through manual site vetting for their quality and compliance with Yandex policy before it joins YAN. Our policy prohibits the platforms, that contain:

Illegal activity

Harassment or adult content

Intellectual property infringement

Inequality by gender, social status

Inequality by race, nationality, religion

Piracy

Illegal activity

Harassment or adult content

Intellectual property infringement

Inequality by gender, social status

Inequality by race, nationality, religion

Piracy

Comply with the strictest rules of ad moderation

Not allowed:

Illegal subjects

weapons, drugs, etc.

Medical services

Tragic themes

Medical devices

except optics

Alcoholic beverages

Pharmacies & medicines

including prescription drugs

Dietary supplements

Bookmakers

Lotteries, casinos

Dating

Products similar to weapons

including accessories & military subjects

Media

Tobacco

& tobacco accessories

Social advertising

Adult themes

Baby food

& breast milk substitutes

Topics of a delicate & intimate nature

asocial

Data Privacy & Security — one of our fundamentals

International requirements

All services’ data is processed in strict accordance with all international requirements. We regularly undergo international audits and receive certificates proving a high level of information security and customer data protection, including ISO/IEC 27001/ 27017/27018, SOC 2/3, PCI DSS.

Local laws compliance

Yandex complies with the laws of all countries where it operates. Before entering a new market, we carefully study local legislation and adjust all corporate processes to follow this principle.

Secure User Data

All website’s unique audience data is completely secure. We take storage and processing of all user and partner data very seriously. Security of Metrica is confirmed by thenbsp;international ISO safety certificate. Market, like any other company, does not have any access to the data.