How Radio Record grew app ARPU 3.5x with Easy Monetization

After switching to Easy Monetization by Yandex, Radio Record integrated additional ad networks to increase auction competition for its app impressions. As a result, overall eCPM grew more than 4x on iOS and 8x on Android, while ARPU increased 3.5x and 3x, respectively. App open ads delivered the strongest growth.

About Radio Record

Radio Record is a Russian national radio station specializing in dance and contemporary popular music. On air since 1995, the company also runs 116 themed online radio channels.

Its mobile app, Radio Record: Dance Music, is available on Android, iOS, and Huawei AppGallery. Advertising drives over 90% of the app’s revenue, with subscriptions contributing less than 10%.

The challenge

Before switching to Easy Monetization, Radio Record monetized its app exclusively through the Yandex Advertising Network.

The team wanted to scale ad revenue while gaining more control over their monetization strategy. They needed a reliable way to test different ad formats, track how changes impacted performance, and make faster adjustments without compromising the user experience.

The solution

In February 2026, Radio Record switched to Easy Monetization and expanded its ad demand sources. The number of integrated ad networks scaled from one to seven on iOS, and from one to five on Android.

On iOS, Liftoff, BIGO Ads, Mintegral, Google AdMob, AppLovin, and VK Ads were added alongside the Yandex Advertising Network. On Android, the team added BIGO Ads, Liftoff, Mintegral, and VK Ads.

Easy Monetization experts helped configure the ad formats and continued optimizing the setup post-launch. They worked closely with Radio Record to track performance, run A/B tests, and identify new opportunities for revenue growth.

Yury Volkovysky

Editor-in-Chief and Managing Director, Radio Record

«Previously, we worked exclusively with the Yandex Advertising Network and often changed ad formats blindly, without a clear understanding of how those changes would affect revenue or the user experience. With Easy Monetization, the process became completely transparent. Having direct access to the team meant we could adjust our ad setup with confidence and get quick support whenever we needed it. The integration took just one sprint, and within six weeks, our ad revenue had doubled. Our advice to other developers is simple: don’t be afraid to experiment and try new approaches to monetization.»

The results

The impact was visible within just six weeks of switching to Easy Monetization. Integrating additional ad networks significantly boosted competition for impressions, driving massive gains in both eCPM and ARPU across iOS and Android.

Android

Overall eCPM increased by 724%
Overall ARPU increased by 209%

App open ads delivered the biggest gains: eCPM increased by 461%, while ARPU rose by 329%. In other words, revenue per user from this format grew more than 4x.

For native ads, eCPM increased by 435% and ARPU by 50%.

ARPU trend for native and app open ads on Android, October 6–19, 2025 vs. May 11–24, 2026

iOS

Overall eCPM increased by 317%
Overall ARPU increased by 253%

App open ads again delivered the strongest results: eCPM increased by 536% and ARPU by 539%. This means revenue per user from the format grew more than 6x.

For native ads, eCPM increased by 108% and ARPU by 105%, roughly doubling revenue per user.

ARPU trend for native and app open ads on iOS, October 6–19, 2025 vs. April 13–26, 2026

Switching to Easy Monetization did more than increase revenue. It also gave Radio Record a clearer, more manageable approach to monetization. Today, Easy Monetization experts continuously test ad formats, monitor performance metrics, and recommend improvements to maximize revenue without disrupting the user experience.

Kirill Afanasyev

Account Manager at Easy Monetization

"The Radio Record case proves that even with an existing monetization setup, there is always room to significantly boost revenue. Expanding ad demand increased competition for impressions, which ultimately drove up both eCPM and ARPU. The app open format delivered particularly outstanding results, with ARPU jumping more than 6x on iOS and 4x on Android."

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