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Get in touch
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Reach 110 million
monthly users
in Russia with
Yandex Ads

The advertising ecosystem with first-party data on the Russian-speaking internet — covering search, display, video, CTV, maps, DOOH, and Telegram through one platform.
Get started
600K+
advertisers worldwide
90K+
partners in the Yandex Advertising Network
6.6B
ad impressions daily
80+
countries with active advertisers
No Russian entity needed
Payments in various currencies
Support in your language
MRC/IAB standards
Why advertise in Russia?
A growing digital ad market with Western platforms largely absent 
— and Yandex’s 100+ services reaching the majority of Russia’s internet users.
$21B
size of the Russian online ad market in 2025 ARIR, 2026
28%
online ad market growth in 2025 ARIR, 2026
97%
Russian internet users covered by Yandex services Yandex internal data, 2026
110M+
monthly active users of Yandex services Yandex internal data, 2026
Your advertising ecosystem
for the Russian market
From awareness to conversion, Yandex Ads gives you the tools, data, and channels to reach Russian-speaking audiences at every stage of their journey.
Reach the right people
Yandex Search, Yandex Advertising Network, video, CTV, DOOH, Maps — all in one Yandex Direct account. Reach users across web, apps, and screens of every kind.
First-party audience data
Our ML technology identifies users across devices and browsers, enabling cross-device ad delivery based on search behavior, content, and location — no third-party cookies required.
Full-funnel goals
Brand awareness, user acquisition, conversions, retargeting — choose your goal and the platform’s AI optimizes every impression toward it. Detailed analytics via Yandex Metrica.
Simple setup, global access
No Russian legal entity required. Payment and billing in your currency. Account support in your language. Agency partners available in your region.

Every ad format,
one platform

From search intent to the big screen — Yandex Direct covers every touchpoint across web and mobile, all in one place.
Logo: Yandex search bar with query «пхукет тур», search results for Phuket tours from Zafira Travel, contact info +7 (812) 724 XX-XX, working hours

Search ads

Appear when someone actively searches for your product or category in Yandex Search — on desktop and mobile. Text ads and smart banners above and below organic results. Intent-based: the highest-quality commercial traffic in Russia.
  • Acquire users
  • Drive conversions
  • Re-engage & retain
Logo: Yandex search bar with query «пхукет тур», search results for Phuket tours from Zafira Travel, contact info +7 (812) 724 XX-XX, working hours

Display ads

Banners, smart banners, rich media, and video banners across Russia’s largest ad network — spanning news, entertainment, ecommerce, and apps. 64% of Yandex Advertising Network’s daily audience is unreachable through search alone, giving you true incremental reach.
  • Build awareness
  • Acquire users
  • Re-engage & retain

Video ads

InStream (pre-roll, mid-roll, post-roll, etc.) and OutStream video across Yandex’s entertainment services and Yandex Advertising Network partner apps and sites. Skippable and non-skippable options. Supports 16:9, 9:16, and 1:1 formats. Launched through Yandex Direct.
  • Build awareness
  • Acquire users
  • Re-engage & retain

Connected TV (CTV)

Full-screen video on connected TV devices — the fastest-growing screen type in Russia. Auction-based or fixed placements on Kinopoisk, Russia’s #1 streaming platform*. Smart TV and partner app placements. QR code support. Brand Lift, Search Lift, Visit Lift, and Target Lift measurement built in. * ICMR data, Q1 2026 
  • Build awareness
  • Acquire users
Beach with white sand, palm trees, turquoise sea, white umbrella, lounge chairs, advertisement for Samui resorts with 30% discount

App campaigns

Drive installs and in-app events across Yandex Search, Yandex Advertising Network partner apps and sites, and stores (Google Play, App Store, RuStore, and more). Optimizes on installs or post-install events. Integrates with AppMetrica, Adjust, and AppsFlyer including SKAdNetwork for iOS.
  • Acquire users
  • Drive conversions
  • Re-engage & retain
Beach with white sand, palm trees, turquoise sea, white umbrella, lounge chairs, advertisement for Samui resorts with 30% discount

Yandex Maps & Navi ads

Banners, branded pins, billboards, and route recommendations inside Russia’s most popular mapping and navigation apps. Drive users to your physical location or website directly from the map. Real-time geo-contextual targeting.
  • Build awareness
  • Acquire users
  • Drive conversions
Beach with white sand, palm trees, turquoise sea, white umbrella, lounge chairs, advertisement for Samui resorts with 30% discount

Telegram ads

Native ad posts inside active channels in Telegram — #1 messenger in Russia*. High-trust, editorial context. Supports images and video. Automatic ERID ad labeling included. * Forbes Russia, 2026
  • Build awareness
  • Acquire users
Perfume bottle illustration, purple background, text: ESSENZA, slogan: Aroma with the character of a big city, floral design, storefront window display

Digital Out-of-Home (DOOH)

Storefront screens, digital taxi-tops, and pillars — launched from Yandex Direct. Location data from Yandex apps concentrates your impressions where your audience actually is. Up to 25% higher quality exposure vs traditional OOH. Reaches up to 15% incremental audience not captured by digital alone.
  • Build awareness
Perfume bottle illustration, purple background, text: ESSENZA, slogan: Aroma with the character of a big city, floral design, storefront window display

PromoPages

Native long-read articles distributed across the Yandex Advertising Network and Yandex Search. Readers engage with your content in a focused, ad-free environment — giving your brand space to tell a full story. Scroll2Site technology carries engaged readers directly to your website. Pay only for full reads or click-throughs.
  • Acquire users
  • Drive conversions
Yandex Ads works across
every major category
Whether you’re promoting a global brand, a web service, or a mobile app — we have formats, audience data, and specialists tailored to your vertical.
Gaming
Russia ranks #7 globally in mobile game downloads*, with over 100M active players** across all genres and age groups. Yandex Ads gives you the reach and targeting to find them — wherever they play.
Fashion & beauty
Russian consumers are active online shoppers with a strong appetite for international brands. Video and display placements in premium content environments build brand recognition and drive purchase consideration.
Travel
Travel intent is highly searchable in Russia. Reach planners on Yandex Search and Yandex Travel, Russia’s #1 OTA*** — from destination research to in-navigation prompts.
Consumer electronics
Device and gadget purchases are heavily research-driven in Russia. Reach buyers at the intent stage on Yandex Search, reinforce with large-format DOOH in urban centres, and convert with targeted display across the Yandex Advertising Network.
B2B & SaaS
Russian business decision-makers use Yandex Search as their primary research tool and are active in Telegram. Search and smart banner retargeting keep your brand visible throughout long B2B sales cycles.
Healthcare & pharma
Health-related searches are among the highest-intent queries on Yandex. Reach users actively looking for treatments, products, and clinics. Yandex manages ad labeling and ERID compliance automatically.
FMCG
Geo-targeted DOOH near retail locations, branded map pins, and broad Yandex Advertising Network display reach make Yandex Ads an effective tool for driving awareness and foot traffic for consumer goods brands of all sizes.
Real estate
Property buyers in Russia conduct extensive online research before deciding. Search and Maps targeting delivers qualified leads at the moment of intent, while video and display build project awareness at scale.
Automotive
Car buyers research models and dealers online for weeks before visiting a showroom. Yandex Search captures purchase intent, Maps drives physical visits, and DOOH builds model awareness in high-traffic city locations.
* Sensor Tower, 2026
** App2top, 2026
*** Russian Union of Travel Industry (RST) and TravelLine, 2025
Success stories
How PlayD agency drove a 30% ROAS increase for Lotte Hotels & Resorts with Yandex Direct
  • PlayD
Learn how Infinix created rapid brand impact in Russia with an integrated ad campaign
  • Infinix
Sri Lanka Tourism gets x40 more new users in one month
  • Sri Lanka Tourism
Talk to a Yandex Ads expert
Tell us about your brand, your goals, and the market you want to reach. We’ll get back to you with tailored format recommendations and next steps.
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