Reach 100+ million people
with Yandex Direct

You can pay using a bank transfer, credit card, or PayPal. Please note that PayPal isn’t available everywhere, so double-check that with your account manager. If your preferred payment method isn’t listed, contact us and we’ll find a solution.

We recommend starting with a $500 deposit. This ensures you have enough funds for the initial campaign learning phase. Usually, a good weekly budget for campaign training is about 10 times your target CPA (cost per acquisition).

Before you launch your first campaign, take time to research the market. Understand who your audience is and what your competitors are doing. Make sure you’ve sorted out any delivery or payment logistics before you begin. Keep in mind that many Russian users aren’t fluent in English or Chinese, so having your website in Russian is essential for success.

Absolutely! Yandex offers detailed guides for all its advertising tools and how they work behind the scenes. Whether you’re managing your account yourself or working with an agent, you can always reach out to us with any questions about promotion.

Yandex does not provide direct translation services. However, Yandex offers helpful resources and analytics tools (like Yandex Metrica) to help you optimize your site for Russian users and track your performance.

Your ads will show up on Yandex search results, across the Yandex Advertising Network, and on partner sites in external networks. This helps you reach a broad audience both on Yandex and beyond.

Yandex uses a pay-per-click model, so you only pay when someone clicks your ad to visit your website. There’s no fixed price — cost per click is set through a bidding system, so prices can vary depending on competition. For more details on setting bids, check out the «Traffic Size and Bids» in the Help Center.