Native advertising format within Telegram channels
Telegram ads look like regular messenger posts and are selected based on the channel’s subject
Launch Ads
in Telegram Channels
Gain access to new users and audiences using the platform’s features. Launch of Ads in Telegram Channels in Turkey
Sign up if you don't have an advertising account yet
After registration, you need to add information about the advertiser, which will be filled in only once
Create an advertising campaign
Create a Unified Performance campaign in Expert mode. Select "Telegram channels" as the ad placement
Set your advertising budget
Budget per period and cost per click. To understand the optimal budget, use our benchmarks below on this page
Add your ads
Select your caption and add visual assets (banners or videos)
Campaign Launch
Upon launch, start monitoring your performance in the advertising account
Q&A
How do I launch ads in Telegram channels?
If you don’t have an advertising account, please register in Yandex Direct. Once you register an account, you’ll have access to advertising in Telegram channels. To learn more about how to launch an ad campaign, see Help and the Video instructions.
Where do I track the effectiveness of my ad campaigns?
All statistics on your placement will be available in the Report Wizard.
What does my ad cost consist of?
You don’t pay for ad impressions — only for ad clicks within the first 48 hours after your ad is posted in the Telegram channel. After 48 hours, the ad post is automatically deleted from the Telegram channel.
For example, you launched an ad campaign on Monday at 9:00. On Tuesday, at 11:40, the ad post was published in a relevant Telegram channel. You will pay for all clicks on the post from 11:40 on Tuesday to 11:40 on Thursday. Then the post will be deleted.
Where can my ad campaigns lead to?
All ads include a button. You can add a link to your site, channel, or Telegram bot to it
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