Monetization guide
for Telegram channel owners

To add a Telegram channel
> go to "Telegram ads"→ "Add channel."

• Specify the name of your public channel and add a permanent link to it, formatted as https://t.me/channelname.
  An invite link won’t work.
• Specify the channel topic: this will help Yandex Advertising Network serve relevant ads for your audience.
• Select the maximum number of ad posts per week — from 1 to 21. Please note that a maximum of three posts can be displayed per day.
• Set the CPM strategy.

Tip: We recommend using the “Maximum revenue” strategy without CPM floors. That way, more relevant ads will be served to your channel. If you use a strategy with a CPM floor, fewer ads may be served, which could provide lower revenue.

• Specify at what time the bot can make posts. You can select a maximum of three time intervals. Please note that the time slots are specified in the Moscow timezone (GMT+3).

Tip: Choose a time interval when your audience is most active, and avoid posting content immediately after an ad. That way, the ad will get more views, and you’ll increase your remuneration.

• Specify the administrator’s username in Telegram, formatted as @username.
• Use the scale to indicate whether you want ads to be served based on your channel topic or ad revenue.

Tip: We recommend using the “Maximum revenue” strategy to get ads served to your channel more often.

After you have specified all your channel’s details and settings, Yandex Advertising Network will select a bot for your channel.

1. Follow the link to the bot, open the bot’s description, click "Add to group or channel," and select your channel.
2. In the permission settings window that opens, allow the bot to post messages in the channel and assign it administrator rights.
3. In the Yandex Advertising Network interface, click "Complete."

The bot only needs one permission ("Post messages") to post ads.

As soon as the bot is added to the channel, the channel will be automatically submitted for moderation. Moderation usually takes no more than one day.

After the channel passes moderation, ad posting can start within two days.

Please enter your payment details and accept the offer so we can transfer your remuneration to you. Without providing these details, you will be in a limited-time test mode. The test period can last up to 60 days or until the remuneration amount reaches $150 or €100.

In the "Statistics" tab, you can track how much revenue particular ads are bringing, how your remuneration changes over time, and how experiments or changes on your resource are performing.

There are two ways to create a report:

• Using existing templates with defined parameters that you can edit. For example, you can add the parameters you want to evaluate using filters, groups, and metrics.

• Configuring report parameters yourself.

Tip: If you're configuring report parameters yourself, save them as templates, then you won't have to collect the parameters you need in a single report every time — you can just choose the template you want. Add important charts to the dashboard to perform quick monitoring. Tip: Allow our Telegram bot to send you monetization reports so you can always track the statistics. In the "Telegram notifications" section of the "Settings" tab, move the toggle switch to the left, enter your account, and configure the types of reports and notification frequency.

We analyze your sites and give you recommendations on how to improve monetization. They appear in pop-ups in the Yandex Advertising Network interface or in icons next to the channels.

Tip: Specify your relevant email address. In the "YAN newsletter" section of the "Settings" tab, move the toggle switch to the left and enter your email address. Emails are our main form of communication to give you updates and let you know about configuration errors or payout transaction issues. You can also receive messages from Yandex Advertising Network managers with personalized recommendations on how to grow your revenue from the channel.

If you have any questions, please contact our support team in whichever way is most convenient for you. Whether it’s via the form in the Help section or the interface chat — we’ll definitely help you.

• If you want to change the ad topic or increase your revenue, adjust the settings in the Yandex Advertising Network interface. To do this, you don’t need to request the bot again.
• You don’t need to remove the bot to suspend ad impressions. Go to the Yandex Advertising Network interface and click the three dots → «Stop impressions» next to your channel name. You can resume ad posting the same way by selecting «Start impressions.»
• If you don’t like an ad that was posted — don’t edit it yourself, as that violates our network rules. Just delete it. Remuneration will be calculated for the impressions you’ve accumulated.
• To prevent ads with undesirable topics or domains from appearing in your channel, you can exclude them in the «Topics» and «Blockings» sections.
• If ads are often not posted within the time intervals you specified, try expanding the settings: set the «Maximum revenue» option for the selection strategy.
• If the CPM doesn’t meet your expectations, set the floor you want — you don’t have to disable ads for this. Please note that fewer ads may be served when a CPM floor is set.
• If you have ads from direct advertisers or your own promotional posts, use direct sales on Adfox. That way, you can set up posting the same campaign to multiple channels at once and simplify sending labeling reports. You can connect direct sales when editing the channel in the «Direct sale on Telegram» section. Adfox doesn’t serve ads, so you will have to add ads yourself. If you simply enable the Adfox toggle switch and save the settings, ads from Yandex Advertising Network will be posted in the channel.

Follow our guide and start earning now!