Ad targeting

You can use the Yandex Mobile Ads SDK API to add extra user information. Adding context data to the request can significantly enhance the quality of advertising and increase your revenue.

Set up targeting

You can pass user information in the ad request:

You can provide the following user information:

Parameter

Description

age

User's age, passed as a string (for example, "14", "18", and so on).

gender

User's gender. Possible values: male or female.

location

The user's location as detected by your app, passed using the AdLocation class.

To use location data, you must obtain the user's consent and then enable location signals with YandexAds.setLocationTracking(true) in the SDK.

contextQuery

User's search query in the app.

For instance, if the user searched for a car, this parameter might look like this: "Buy a used car in Moscow".

contextTags

Keywords from the page the user was viewing. These can be the page's title, parts of its content, tags, and other elements.

For a page with a car search, this parameter might look like "Buy a car", "used car", "in Moscow".

Targeting examples

Adaptive inline and sticky banners

val adRequest = AdRequest(
    adUnitId = "R-M-XXXXXX-Y",
    targeting = AdTargeting(
        age = "20",
        contextQuery = "context-query",
        contextTags = listOf("context-tag"),
        gender = "female",
        location = AdLocation(latitude = 55.734202, longitude = 37.588063, accuracy = 0.1),
    ),
)
Interstitial ads, rewarded ads, and app open ads
val adRequest = AdRequest(
    adUnitId = "R-M-XXXXXX-Y",
    targeting = AdTargeting(
        age = "20",
        contextQuery = "context-query",
        contextTags = listOf("context-tag"),
        gender = "female",
        location = AdLocation(latitude = 55.734202, longitude = 37.588063, accuracy = 0.1),
    ),
)
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