App privacy details on the App Store

Starting December 8, 2020, Apple requires that mobile app developers inform the App Store about what data they collect through their apps.

Alert

When using the Mobile Ads SDK, it's your responsibility to ensure that your app is compliant with the applicable privacy policy. If you collect and/or transmit any data, you have to make sure that the data is collected, secured, and managed properly.

Data types

See the list of data types below and compare them to the data collection methods you use in your app:

Data type	Description	Collection of Mobile Ads SDK data (default configuration)
Contact information
Name	First or last name.	No
Email address	Including hashed email addresses.	No
Phone number	Including hashed phone numbers.	No
Physical address	Home address, physical address, or mailing address.	No
Other user contact info.	Any other information that can be used to contact the user outside the app.	No
Health & fitness
Health	Health and medical data.	No
Fitness	Fitness and exercise data.	No
Financial info
Payment info	Such as payment form, payment card number, or bank account number. If your app uses a payment service, payment info is entered outside the app and you as the developer have no access to it. This information is not collected and does not need to be disclosed.	No
Credit info	Such as credit score.	No
Other financial info	Such as income, assets, salary, debts, and any other financial information.	No
Location
Precise location	Information about the location of a user or device with the same or greater resolution as a latitude and longitude with three or more decimal places.	Yes, if the `location` option is enabled and the user granted the respective permission in the app. Make sure to request permission from users.
Coarse location	Information about the location of a user or device with lower resolution than a latitude and longitude with three or more decimal places, such as Approximate Location Services.	Yes, if the `location` option is enabled and the user granted the respective permission in the app. Make sure to request permission from users.
Sensitive info
Sensitive info	Such as racial or ethnic data, religious or philosophical beliefs, sexual orientation, trade union membership, political opinion, pregnancy or childbirth information, disability, genetic information, or biometric data.	No
Contacts
Contacts	Such as a list of contacts in the user's phone, address book, or social graph.	No
User content
Emails or text messages	Including subject line, sender, recipients, and contents of the email or message.	No
Photos or videos	The user's photos or videos.	No
Audio data	The user's voice or sound recordings.	No
Gameplay content	Such as multiplayer matching or gameplay logic, saved games, or user-generated content in-game.	No
Customer Service	Data generated by the user during a customer support request.	No
Other user content	Any other user-generated content.	No
Browsing history
Browsing history	Information about content the user viewed that is not part of the app, such as websites.	No
Search history
Search history	Information about searches performed in the app.	No
Identifiers
User ID	Such as username (handle), screen name, account ID, assigned user ID, customer number, or any other user- or account-level ID that can be used to identify a particular user or account.	No The app developer can optionally set up the transmission of this type of data.
Device ID	Such as the device's advertising ID or any other device-level ID.	Yes, if the user granted the respective permission. Make sure to request permission to access the IDFA.
Purchases
Purchase history	An account's or individual's purchases or purchase tendencies.	No
Usage data
Product interaction	Such as app launches, taps, clicks, scrolling information, music listening data, video views, saved place in a game, video, or song, or other info about how the user interacts with the app.	No
Advertising data	Information about the ads viewed by the user.	No
Other usage data	Any other information about user activity in the app.	No
Diagnostics
Crash data	Such as crash logs.	No
Performance data	Such as launch time, hang rate, or energy use.	No
Other diagnostics data	Any other information about technical diagnostics related to the app.	No
Other data
Other data types	Any other data types not mentioned.	No

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