---
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- https://ads.yandex.com/helpcenter/en/dev/ios/native.md
- https://ads.yandex.com/helpcenter/pt/dev/ios/native.md
- https://ads.yandex.com/helpcenter/ru/dev/ios/native.md
- https://ads.yandex.com/helpcenter/zh/dev/ios/native.md
- href: en/dev/ios/native.md
type: text/markdown
title: Markdown version
- href: llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://ads.yandex.com/helpcenter/en/llms.txt
# Native ads
Native advertising is an ad type where the layout can be defined on the app side. This feature allows you to change the visual style of ads and their placement, considering the app design specifics.
Native ads enhance the ad experience. As a result, you can display more ads without losing user interest. This ensures maximum revenue from advertising in the long run.
Ad rendering is performed with native platform tools, which enhances ad performance and quality.
{% cut "Appearance" %}
{% endcut %}
This guide will show how to integrate native ads into iOS apps. In addition to code examples and instructions, it contains format-specific recommendations and links to additional resources.
## Prerequisite {#pre}
1. Follow the SDK integration steps described in [Quick start](https://ads.yandex.com/helpcenter/en/dev/ios/quick-start.md).
2. [Initialize](https://ads.yandex.com/helpcenter/en/dev/ios/quick-start.md#init) your ad SDK in advance.
3. Make sure you're running the latest [Yandex Mobile Ads SDK](https://ads.yandex.com/helpcenter/en/dev/platforms.md) version. If you're using mediation, make sure you're also running the latest version of the [unified build](https://ads.yandex.com/helpcenter/en/dev/platforms.md).
## Implementation {#implement}
Key steps for integrating native ads:
- Create and configure the `NativeAdLoader`.
- Load the ad.
- Pass [additional settings](https://ads.yandex.com/helpcenter/en/dev/ios/target-adfox.md) if you're using Adfox.
- Display the loaded ad.
## Features of native ad integration {#features}
1. All calls to Yandex Mobile Ads SDK methods must be made from the main thread.
2. We strongly advise against attempting to load a new ad when a load error occurs. With a completion handler, that is a `.failure` result; with Swift Concurrency, handle it in `catch`. If you need to retry from the error handler, limit ad load retries to avoid recurring failed ad requests due to network connection constraints.
3. We recommend keeping a strong reference to the ad and its loader throughout the lifecycle of the screen interacting with the ad.
4. We recommend calculating the size of the ad container based on the ad content.
When the ad is loaded, you must render all of its assets. You can get the list of components available in the ad from the `NativeAd` ad object.
5. Ads with video usually have a higher CTR, which results in higher ad revenue. To display video ads, the size of the ad container and the MediaView component should be at least 300x160 dp (density-independent pixels).
6. We recommend that you use a layout that includes the complete set of possible assets. In our experience, layouts that include the entire set of assets convert better.
## Loading ads {#load}
To load native ads, create a `NativeAdLoader` object.
Ad request parameters are set through the `AdRequest` class. Pass the ad block ID; you can also configure targeting and other data that can improve ad quality. Image loading options are passed via `NativeAdOptions`. Read more in the [Ad targeting](https://ads.yandex.com/helpcenter/en/dev/ios/target.md) section.
Use `loadAd(with:options:completion:)` with a completion handler, or the Swift Concurrency overload `loadAd(with:options:)`.
The following example shows how to load native ads from a view controller.
{% list tabs %}
- Swift Concurrency
```swift
final class CustomNativeViewController: UIViewController {
private var adLoader: NativeAdLoader?
override func viewDidLoad() {
adLoader = NativeAdLoader()
}
private func loadNativeAd() async {
let request = AdRequest(adUnitID: "R-M-XXXXX-YY")
let options = NativeAdOptions()
do {
let ad = try await adLoader?.loadAd(with: request, options: options)
// Notifies that a native ad is loaded
} catch {
// Notifies that the ad failed to load
}
}
}
```
- Completion handler
```swift
final class CustomNativeViewController: UIViewController {
private var adLoader: NativeAdLoader?
override func viewDidLoad() {
adLoader = NativeAdLoader()
}
private func loadNativeAd() {
let request = AdRequest(adUnitID: "R-M-XXXXX-YY")
let options = NativeAdOptions()
adLoader?.loadAd(with: request, options: options) { [weak self] result in
switch result {
case .success(let ad):
// Notifies that a native ad is loaded
break
case .failure:
// Notifies that the ad failed to load
break
}
}
}
}
```
{% endlist %}
## Rendering ads {#ad-view}
{% note warning %}
Starting in version 8.0.0, native templates (`NativeBannerView`, `MutableNativeTemplateAppearance`, and related types) are fully removed from the SDK. Use manual layout for native ads as described below.
{% endnote %}
When the ad is loaded, you must render all of its assets. You can get the list of components available in the ad from the `NativeAd` ad object.
## Manual setup of a native ad layout {#config}
This method lets you build a native ad layout and place ad components relative to each other. The ad can include both required and optional components. You can find the full list in [Native ad assets](https://ads.yandex.com/helpcenter/en/dev/ios/components.md).
{% note tip %}
We recommend that you use a layout that includes the complete set of possible assets. In practice, that tends to improve conversions.
{% endnote %}
To manually configure native ads:
1. Create a custom `view` for the `NativeAdView` class.
1. Configure the placement of custom elements to display components.
1. Link these custom elements to the corresponding `NativeAdView` properties:
```swift
final class CustomNativeAdView: NativeAdView {
// ...
init() {
super.init(frame: CGRect())
setupUI()
bindAssets()
}
private func bindAssets() {
titleLabel = customTitleLabel
domainLabel = customDomainLabel
warningLabel = customWarningLabel
sponsoredLabel = customSponsoredLabel
feedbackButton = customFeedbackButton
callToActionButton = customCallToActionButton
mediaView = customMediaView
priceLabel = customPriceLabel
reviewCountLabel = customReviewCountLabel
ratingView = customRatingView
bodyLabel = customBodyLabel
iconImageView = customIconImageView
}
private func setupUI() {
// ...
}
}
```
{% note info %}
If you don't link a custom element to the `NativeAdView` property for a mandatory component, the ad won't be displayed.
{% endnote %}
1. Link the custom `view` to the `NativeAd` object to display the ad after a successful load. Call `bind(with adView: NativeAdView)` on the `NativeAd` object:
```swift
final class NativeCustomViewController: UIViewController, NativeAdDelegate {
private let adView = NativeCustomAdView()
// ...
private lazy var adLoader: NativeAdLoader = {
let adLoader = NativeAdLoader()
return adLoader
}()
override func viewDidLoad() {
super.viewDidLoad()
setupUI()
loadNativeAd()
}
private func loadNativeAd() {
let request = AdRequest(adUnitID: "demo-native-app-yandex")
let options = NativeAdOptions()
adLoader.loadAd(with: request, options: options) { [weak self] result in
if case .success(let ad) = result {
self?.bindNativeAd(ad)
}
}
}
private func bindNativeAd(_ ad: NativeAd) {
ad.delegate = self
do {
try ad.bind(with: adView)
} catch {
// ...
}
}
private func setupUI() {
// ...
}
}
```
## Loading multiple ads {#load-more-ads}
The Yandex Mobile Ads SDK allows loading multiple ads in a single request (up to nine ads).
{% note info %}
Use the demo ad unit `demo-native-bulk-yandex` for `adUnitID`. You can view the supported platforms on the page [Demo ad units](https://ads.yandex.com/helpcenter/en/dev/ios/demo-blocks.md).
{% endnote %}
1. Create an instance of the `NativeBulkAdLoader` class to get native ads.
2. Create an `AdRequest` with the ad block ID and `NativeAdOptions` for additional options (images, and so on).
3. Call `loadAds(with:adsCount:options:completion:)` to load the ads.
{% list tabs %}
- Swift Concurrency
```swift
let request = AdRequest(adUnitID: AdUnitID)
let options = NativeAdOptions()
let adLoader = NativeBulkAdLoader()
do {
let ads = try await adLoader.loadAds(with: request, adsCount: adsCount, options: options)
// Handle each NativeAd separately
} catch {
// Load error
}
```
- Completion handler
```swift
let request = AdRequest(adUnitID: AdUnitID)
let options = NativeAdOptions()
let adLoader = NativeBulkAdLoader()
adLoader.loadAds(with: request, adsCount: adsCount, options: options) { result in
switch result {
case .success(let ads):
// Handle each NativeAd separately
break
case .failure:
break
}
}
```
{% endlist %}
{% note info %}
A bulk ad request allows you to select multiple distinct ads.
The array of ads returned by a bulk request may contain between zero and `adsCount` `NativeAd` objects. All ad objects received can be rendered independently of each another using the above methods for native ad layout.
{% endnote %}
## Testing native ad integration {#test}
### Using demo ad units for ad testing {#demo-blocks}
We recomend using test ads to test your native ad integration and your app itself.
To guarantee that test ads are returned for every ad request, we created a special demo ad placement ID. Use it to check your ad integration.
Demo `adUnitId` for a text and image ad: `demo-native-content-yandex`.
Demo `adUnitId` for an ad for mobile apps: `demo-native-app-yandex`.
{% note warning %}
Before publishing your app in the store, make sure to replace the demo ad unit ID with a real one obtained from the Yandex Advertising Network interface.
{% endnote %}
### Testing ad integration {#test-int}
You can test your ad integration using the native Console tool.
To view detailed logs, call the `YandexAds` class's `enableLogging` method.
```swift
YandexAds.enableLogging()
```
To view SDK logs, go to the Console tool and set `Subsystem = com.mobile.ads.ads.sdk`. You can also filter logs by category and error level.
If you're having problems integrating ads, you'll get a detailed report on the issues and recommendations for how to fix them.
## Native ad integration indicator {#native-ad-integration-indicator}
{% note info %}
By default, the indicator is only shown in simulator mode (device type `DeviceTypeSimulator`). You can view device types in `DeviceType`.
{% endnote %}
If an error was made when integrating native ads, an indicator appears on top of the ad in simulator mode. Click on the indicator to see a message with debugging information to help you understand the reason for the error. Click the indicator again to hide the message.
To enable the indicator for real devices as well, pass the value `DeviceTypeHardware | DeviceTypeSimulator` in the `enableVisibilityErrorIndicatorForDeviceType:` method.
```swift
YandexAds.enableVisibilityErrorIndicator(for: [.hardware, .simulator])
```
To disable the indicator, pass the value `DeviceTypeNone` in the `enableVisibilityErrorIndicatorForDeviceType:` method.
```swift
YandexAds.enableVisibilityErrorIndicator(for: [])
```
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## Additional resources {#resources}
*
Link to [GitHub](https://github.com/yandexmobile/yandex-ads-sdk-ios).