Ad targeting

You can use the Yandex Mobile Ads SDK API to add extra user information. Adding context data to the request can significantly enhance the quality of advertising and increase your revenue.

Set up targeting

You can pass user information in the ad request:

For a banner (inline and sticky), use the MutableAdRequest class.
For an interstitial ad, rewarded ad and app open ad, use the MutableAdRequestConfiguration class.
For a native ad, use the MutableNativeAdRequestConfiguration class.

You can provide the following user information:

Parameter	Description
`age`	User age: a number in string format (for example, `"14"`, `"18"`, and so on).
`gender`	User gender: `male`, `female`. You can use the `kYMAGenderFemale` and `kYMAGenderMale` constants to get a valid string.
`location`	The user location as detected by your app.
`contextQuery`	User's search query in the app. For instance, if the user searched for a car, the parameter might look like `"Buy a used car in Moscow"`.
`contextTags`	Keywords from the page the user was viewing. These could be the page's title, parts of its content, tags, and other elements. For a page with a car search, this parameter might look like `"Buy a car"`, `"used car"`, `"in Moscow"`.

Targeting examples (Swift)

Adaptive inline and sticky banners

let adRequest = MutableAdRequest()
adRequest.age = 20
adRequest.gender = kYMAGenderMale
adRequest.location = CLLocation(latitude: 1, longitude: 2)
adRequest.contextQuery = "Buy a used car in Moscow"
adRequest.contextTags = ["Buy a car", "used car", "in Moscow"]
adView.loadAd(with: adRequest)

Interstitial ads, rewarded ads, and app open ads

let adRequest = MutableAdRequestConfiguration(adUnitID: "your_block_id")
adRequest.age = 20
adRequest.gender = kYMAGenderMale
adRequest.location = CLLocation(latitude: 1, longitude: 2)
adRequest.contextQuery = "Buy a used car in Moscow"
adRequest.contextTags = ["Buy a car", "used car", "in Moscow"]
interstitialAdLoader.loadAd(with: adRequest)

Native ads

let adRequest = MutableNativeAdRequestConfiguration(adUnitID: "your_block_id")
adRequest.age = 20
adRequest.gender = kYMAGenderMale
adRequest.location = CLLocation(latitude: 1, longitude: 2)
adRequest.contextQuery = "Buy a used car in Moscow"
adRequest.contextTags = ["Buy a car", "used car", "in Moscow"]
adLoader.loadAd(with: adRequest)

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