App moderation
Each app is checked by our moderators for compliance with the Rules of Participation in the Yandex Advertising Network.
Moderation stages and timeframes
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After an app is added, it's automatically submitted for moderation. Once you do that, an app with a unique ID and the Under moderation status will appear in the Ads in apps → Applications section of the Yandex Advertising Network interface.
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The mobile app moderation process typically takes no more than two days. However, it may take longer in some rare cases.
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After moderation is complete, you'll see a notification about the moderation outcome in the Notifications tab of the Yandex Advertising Network interface. If the app passes moderation, its status is updated to Active.
What it looks like in the interface
If your app fails moderation, its status will change, and you'll see the rejection reason (see details below).
What it looks like in the interface
Alert
You can create and place ad units immediately after adding your app. However, you'll only get paid for impressions if the app passes moderation and has the Active status.
To learn more about the moderation process, check out our video series.
Note
Turn on English subtitles.
Why might the Yandex Advertising Network reject my application?
Here are the typical reasons why submissions may be rejected.
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Rejection reason |
Examples |
Recommendations |
Deadline for submitting an application for re-moderation |
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The app isn't available in the store |
The store link doesn't lead to the app page or the app has been removed from the store. |
Make sure the app is available in the store, fix any technical issues, and resubmit it for moderation. |
1 day after rejection. How do I apply?1. Open the tab Ads in apps → Applications. 2. Click View next to the app name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection. |
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Violation of ad unit placement terms |
Placement of any inappropriate elements on an ad unit. |
Make sure your ad units comply with the Yandex Direct ad unit placement terms of the Rules of Participation in the Yandex Advertising Network. |
1 day after rejection. How do I apply?1. Open the tab Ads in apps → Applications. 2. Click View next to the app name in the list. 3. Click Actions → Send to moderation. The button will be available 1 day after the last rejection. |
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Low-quality ad traffic to the advertiser's resourse |
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Repeatedly blocked apps may be permanently rejected without further moderation or the option to add it. |
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The app doesn't meet the Rules of Participation in the Yandex Advertising Network for other reasons |
According to the Rules of Participation, Yandex reserves the right to reject any resource without explaining the reason behind the decision. For more information on when this rule can be applied, see the Rules of Participation in the Yandex Advertising Network. |
Review the list of potential issues and improve the quality of your app. |
30 days after rejection. How do I apply?1. Open the tab Ads in apps → Applications. 2. Click View next to the app name in the list. 3. Click Actions → Send to moderation. The button will be available 30 days after the last rejection. |
If moderation identifies critical violations, Yandex reserves the right to reject the app from participation without the possibility of re-moderation (as per the Rules of Participation in the Yandex Advertising Network).
Warning
Besides reviewing new apps being added to Yandex Advertising Network, Yandex may also perform re-moderation of existing apps. If re-moderation reveals serious violations, the partner's app or account may be blocked.
For a complete list of app requirements, please see the documents:
If your app was blocked due to invalid clicks and impressions, but you believe that it doesn't violate the Rules of Participation in the Yandex Advertising Network, submit an unblock request. We will re-evaluate your app, but we cannot guarantee a different outcome.
What it looks like in the interface
