Rules of Participation
Each app is checked by our moderators for compliance with the Rules of Participation in the Yandex Advertising Network.
You can create and place ad units right after creating your app, but impressions will only start after you've verified it and successfully passed moderation.
Alert
Yandex Advertising Network rules are outlined in the following documents:
- Rules of Participation in the Yandex Advertising Network (Russia | Belarus | Kazakhstan | UAE and Armenia)
- Requirements for ads in mobile apps.
- Yandex Advertising Network Terms of Offer (Russia | Belarus | Kazakhstan | Armenia | other countries)
The Yandex Advertising Network rules prohibit:
- Artificially inflating the number of impressions and clicks.
- Urging users to click on ad units.
- Editing the content of the displayed ads (this includes changing the links or configuring redirects).
- Influencing the ad display.
- Incentivizing users to view ads or use the app with promises of real money or goods.
- Placing ads in such a way that it overwhelms the content. The only exception is the Feed format.
Yandex continuously monitors partner resources for compliance with the rules. If an app violates the rules, it is removed from the Yandex Advertising Network, and the partner's account is blocked permanently.