--- metadata: - name: generator content: Diplodoc Platform v5.50.6 alternate: - https://ads.yandex.com/helpcenter/en/easy/index.md - https://ads.yandex.com/helpcenter/ru/easy/index.md - https://ads.yandex.com/helpcenter/zh/easy/index.md --- > **Documentation Index:** Fetch the complete configuration index at https://ads.yandex.com/helpcenter/en/llms.txt # Easy Monetization [Easy Monetization](https://ads.yandex.com/easy/en) is a service that lets you outsource the monetization setup to Yandex experts and get maximum earnings from ads. Easy Monetization is designed for app owners who want to get stable revenue from ads in their app but would rather not delve into the complex setup and intricacies of working with ad systems. The service is available to owners of Android, iOS, Unity, Flutter and React Native apps. ## What we offer {#offer} We set up app monetization for you, helping you increase earnings from ads: 1. We analyze the geographical location of users and examine current app monetization settings. 1. Based on the features of your app and geographical location of your users, we select and connect a set of most relevant ad networks. 1. We set up ad units and the threshold configuration for the mediation system. 1. We help optimize ad effectiveness and update monetization settings as needed. ## Easy Monetization features {#features}

Precise configuration

We configure ad units in ad networks and set up a core mediation system. We help monitor ad effectiveness and update monetization settings as needed.

Regular payouts

We pay out revenue from all connected ad networks in one payment once a month. You don't need to go over the minimum payout threshold for each individual network.

A single account

You get a single account with access to all ad networks. This means you don't need to register in each individual network and manage multiple contracts.

Wide coverage of ad networks

We select the most suitable networks for different countries and regions to maximize your revenue.

Synthesis of technologies

We combine In-App Bidding and Smart Waterfall. This is how we get you the most profitable ads from across all connected networks.

Popular formats

We connect banners, rewarded, interstitial and native ads. App open ads and feed are also available (only with monetization from the Yandex Advertising Network).

Simple instructions

We provide step-by-step instructions for integrating the SDK into your app. We also help you quickly switch over to Easy Monetization.

Platforms

We work with Android, iOS, Unity, Flutter and React Native apps.

Security

We observe GDPR and other international advertising quality and user data security standards. We also help you implement the data transfer consent form.

Personal managers

Our service and technical managers help you quickly solve all app monetization issues.

Ad placement

We help you locate new ad placements in your app and integrate new formats.

Technical monitoring

We regularly check whether the integration works correctly.

Performance Monitoring

We respond to monetization and app performance changes in a timely manner. We help you monitor the quality characteristics of ad impressions.

## Difference between Easy Monetization and Yandex Mediation {#easy-vs-mediation} [Yandex Mediation](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/index.md) is a platform that allows you to display ads from multiple ad networks in an app. Each ad network offers ads to be served, and Yandex Mediation automatically selects the most profitable ad for the app owner. Yandex Mediation requires more effort from your side, while Easy Monetization does most of the work for you.

When managing ads on their own, the app owner:

Determines which ad networks to connect to the app.
Registers with all ad networks.
Configures ad units for all ad networks.
Defines and configures thresholds for the mediation system.
Monitors ad effectiveness and updates the settings.
Conducts A/B tests and experiments to improve monetization.
Waits until the minimum payout threshold is reached for each ad network.

Here's what Easy Monetization can do for you when you connect to the service:

Take full care of the monetization setup.
Create a single account to manage all ad networks.
Pay the revenue in a single payment.
Recommend new ad placements in the app.

## Our partners {#partners} More than 100 partners around the world use our service. Check out the stories of our partners who [transitioned to Easy Monetization](https://yandex.com/adv/solutions/cases?products=easy-monetization). [Contact support](../support/contact){.button}