Ad targeting
Targeting is used to set precise parameters so that users can see ads that are more relevant to them. Here's an example of using targeting:
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Format |
Entity |
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val adRequestConfiguration = AdRequestConfiguration.Builder("demo-interstitial-yandex")
.setAge("25")
.setGender(Gender.MALE)
.setLocation(Location("provider"))
.setContextQuery("Buy a used car in Moscow")
.setContextTags(listOf("Buy a car", "used car", "in Moscow"))
.build()
loadAd(adRequestConfiguration)
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Parameter |
Description |
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The age of a user: a number in the string format (for example, "14", "18", and so on). |
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The gender of a user: "male", "female". You can use the |
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The location of a user as detected by your app. To use location data, you must obtain the user's consent to do so and then set |
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The user's search query in the app. For instance, if a user searched for a car, this parameter might look like that: "Buy a used car in Moscow". |
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The keywords from the page the user was viewing. These could be the page's title, parts of its content, tags, and other elements. For a page with a car search, this parameter might look like that: "buy a car", "used car", "in Moscow". |