Registering with the Yandex Advertising Network

Authorization

You need a Yandex ID to register in the Yandex Advertising Network. Only users aged 18 or older may register.

On the Yandex Advertising Network page, click Get started and enter your login and password.

If you don't have a username and password, or if you prefer not to use your existing account for the Yandex Advertising Network, you'll need to create a Yandex ID.

Recommendations for registration:

  • Do not use employees' personal or work accounts to register in the Yandex Advertising Network. Instead, create a fresh account for your company. This ensures you still have access to the account even if the employees responsible for it change.

  • Only grant account permissions to employees who are dealing with resource management, parameter setup, or contracts.

    For other employees, create separate accounts and assign them as assistants. This way, you can revoke their permissions and quickly disable access if something happens.

  • Change the password regularly, particularly whenever there is a change in responsible employees.

Warning

  • We recommend registering in the Yandex Advertising Network using a fresh login which you don't use to access other services, such as Yandex Direct and Yandex Market.
  • Never register someone else's site (for example, your friend's or employer's) under your personal login: you won't be able to transfer ad units and revenue from your login to a different one.

Complete the application form

Step-by-step instructions

Follow the instructions for your partnership type:

  1. Go to Yandex Advertising Network and click Get started. This opens the partner form.

  2. In the form, specify your country of residence.

  3. In the Type of partnership field, select how you want to partner with Yandex: as a legal entity or a sole proprietor.

    Note

    To change your partnership type after registration, sign a new contract following the instructions.

  4. Select the payment currency (not available for residents of Russia or legal entities and individual entrepreneurs of Belarus).

  5. Fill in the fields with personal data and contact information.

  6. If you are registering as a legal entity or individual entrepreneur of Russia or Belarus, specify your taxation system.

  7. Select what you want to monetize: site, app, or both.

  8. Review the Yandex Advertising Network Terms of Offer and consent to the processing and storage of your personal data.

  9. Click Register.

After you submit your application, you will gain access to the Yandex Advertising Network interface.

Note

If there is a dot (.) in your Yandex ID login, it will be displayed as - in the Yandex Advertising Network interface. This will not affect your work with the interface. You can continue using the same login to access Yandex Advertising Network and other Yandex services.

Make sure to specify your payment details and upload electronic copies of documents to get paid for ad impressions. To do this, open the Yandex Advertising Network interface and go to Settings → Payout.

  1. Register as a self-employed individual paying professional income tax (NPD) in the Moi Nalog app or on the NPD taxpayer portal. For details, see Working with the self-employed.

    Warning

    Registering as self-employed with the Federal Tax Service (FTS) and signing a contract with the YAN are two separate steps. Registering with the YAN doesn't automatically register you as self-employed with the Federal Tax Service.

  2. Go to Yandex Advertising Network and click Get started. This opens the partner form.

  3. In the form, specify your country of residence.

  4. In the Type of partnership field, select Self-employed (only available in Russia).

    Note

    To change your partnership type after registration, sign a new contract following the instructions.

  5. Fill in the fields with personal data and contact information.

  6. Select what you want to monetize: site, app, or both.

  7. Review the Yandex Advertising Network Terms of Offer and consent to the processing and storage of your personal data.

  8. Click Register.

  9. In the YAN interface, go to Settings → Payout. You can provide your partner details in one of two ways:

    • Via Gosuslugi. Passport details, TIN (INN), and SNILS number auto-populate. Check the populated details and fill out the rest of the form. If certain details are missing from Gosuslugi, such as your TIN (INN), enter them manually or update your Gosuslugi profile and populate the form again.

    • Manually. Enter your passport details, TIN (INN), and SNILS number manually, then upload scans or photos of the supporting documents.

      Required documents for manual entry

      Enter your passport details, TIN (INN), and SNILS number, then upload:

      • Scan or photo of the passport spread with your photo, personal details, and date of issue.

        Warning

        You must be over 18 years old to become a Yandex Advertising Network partner.

      • Scan or photo of the passport page with your permanent registered address.

      • Photo of yourself holding your open passport featuring your photo (required for security and fraud prevention).

      • Scans and photos of your TIN (INN) certificate (or a screenshot from the Federal Tax Service site showing your passport details, TIN (INN), and web address bar) and SNILS card (or ADI-REG form).

      Warning

      Photos and scans must be clear and in color. All text must be completely readable and free of glare, blur, and overexposure. Make sure document edges aren't cropped and no details are covered. Each file must be no larger than 5 MB.

      We can’t accept screenshots from the Gosuslugi site.

  10. Once your details pass verification, sign your contract with the YAN and approve the connection request from Yandex in the “Moi Nalog” app or on the NPD taxpayer portal.

Once submitted, you can't change your details until the review is complete. Verification typically takes up to five days, though some cases may take longer.

If your documents don't pass verification, we'll notify you by email. Check your inbox regularly and make sure your contact details include a valid email address that you can access.

Required documents

General requirements:

  • Upload photos or scans of original documents only.

  • Images must be in color, clear, and capture the entire document in one frame.

  • All text, photos, and document details must be completely readable.

  • Images must be free of glare, overexposure, blur, and foreign objects.

  • Each file must be no larger than 5 MB.

Requirements for passport photos:

  • Your face and passport must be fully visible.

  • All passport details must be completely readable and not covered by your hands or other objects.

For more information about signing a contract and receiving payouts, see Documents and payments.

Contact support

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