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1. In the menu on the left, go to Ads in apps → Applications and open the desired page. Under the app name, click New ad unit.

2. Select Banner format.

3. Enter a name for the ad unit: this makes it easier to find in the Yandex Advertising Network interface.

4. Define CPM settings. In the CPM strategy field, select:

   • Maximum revenue: If you don't want to limit the cost of an impression in the ad unit.

   • eCPM floor: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your account settings.

   How it looks in the interface

   

5. If necessary, enable direct sales via Adfox or Yandex Mediation.

   How to connect external ad networks to the unit

   1. In the ad unit settings at the bottom of the page, click Add network.

   2. Select the mediation type: In-App Bidding or Smart Waterfall. A list of networks that support the selected type of mediation will appear.

   3. Select an ad network and set the parameters of ad units created in the interface of this advertising network:

      • Currency: The currency of the CPM floor in the external advertising network unit.

      • The IDs of the app and units from the external ad network that you obtained in step 1. Depending on the selected ad network, fill in the fields:

        Ad network	Mediation type	App IDs	Unit IDs
        BIGO Ads	In-App Bidding, Smart Waterfall	App ID	Slot ID
        Google AdMob (ex. AdMob)	Smart Waterfall	—	Ad Unit ID
        Liftoff (ex. Vungle)	In-App Bidding, Smart Waterfall	App ID	Placement ID
        Mintegral	In-App Bidding, Smart Waterfall	Placement ID, App ID, AppKey	Unit ID
        Start.io	Smart Waterfall	Account ID, App ID	Ad Tag
        VK Ads (ex. myTarget)	In-App Bidding, Smart Waterfall	—	Placement ID

      • eCPM: The CPM floor for the added unit (only for networks connected by Smart Waterfall).

   4. If necessary, set the unit serving geography: go to the Geography tab and specify the CPM floor for the selected regions.

   How to enable direct sales with Adfox

   In the unit settings under Networks, open the Yandex Advertising Network settings and enable the Connect Adfox option. You won't be able to remove Adfox from the unit once you add it.

   For more information, see Enabling direct sales with Adfox.

6. Click Save.

   The new unit with a unique ID will appear in the list on the app page. The unit ID (ID) consists of the product ID (R-M), app ID, and the unit index number.

   Note

   One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact support.

7. Integrate the ad unit into the application, depending on the monetization method:

   • to display only Yandex Advertising Network ads integrate the unit following the instructions:
     • Android
     • iOS
     • Unity
     • Flutter
     • React Native
   • to display ads as part of Yandex Mediation see the instructions:
     • Android
     • iOS
     • Unity
     • Flutter
     • React Native
   • if you use third-party mediation services, connect the unit to the unit created for the Yandex Advertising Network in third-party mediation.

   Learn more about monetization methods.

To make your work easier, filtering and bulk actions are available in the ad unit list:

• To display only the ad units you need, click and select the filters.
• To go to bulk actions, select the desired ad units. A context menu with available actions opens:
  • Send to archive: Move the selected ad units to the archive.
  • Restore: Unarchive the selected ad units.
  • Statistics: Go to reports on the ad unit group.
  • Geography: Set up regional targeting for the selected ad units.