---
metadata:
- name: generator
content: Diplodoc Platform v5.50.6
alternate:
- https://ads.yandex.com/helpcenter/en/monetization/ad-unit/interstitial.md
- https://ads.yandex.com/helpcenter/ru/monetization/ad-unit/interstitial.md
- https://ads.yandex.com/helpcenter/zh/monetization/ad-unit/interstitial.md
---
> **Documentation Index:** Fetch the complete configuration index at https://ads.yandex.com/helpcenter/en/llms.txt
# Interstitial
**Interstitial**: Ad units that can display text and image ads, display advertising, or video ads. These ads completely unit out the app's background and pop up between a user sending out a request and receiving data in response (for example, when advancing to the next level in a video game).
The number of ads in the unit and the font size are determined automatically based on the size of the user's screen.
## Creating an ad unit {#create-unit}
{% list tabs %}
- From the list of apps
1.
In the menu on the left, go to **Ads in apps** → **Applications**. Click **Add** next to the desired app.
1. Select **Interstitial** format.
1.
Enter a name for the ad unit: this makes it easier to find in the Yandex Advertising Network interface.
1.
Define CPM settings. In the **CPM strategy** field, select:
* **Maximum revenue**: If you don't want to limit the cost of an impression in the ad unit.
* **eCPM floor**: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your [account settings](https://ads.yandex.com/helpcenter/en/monetization/account/currency.md).
{% cut "How it looks in the interface" %}
{% endcut %}
1.
If necessary, enable direct sales via Adfox or [Yandex Mediation](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/index.md).
{% cut "How to connect external ad networks to the unit" %}
1. In the ad unit settings at the bottom of the page, click **Add network**.
1. Select the mediation type: [In-App Bidding](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/types.md#in-app-bidding) or [Smart Waterfall](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/types.md#smart-waterfall). A list of networks that support the selected type of mediation will appear.
1. Select an ad network and set the parameters of ad units created in the interface of this advertising network:
- **Currency**: The currency of the CPM floor in the external advertising network unit.
- The IDs of the app and units from the external ad network that you obtained in step 1. Depending on the selected ad network, fill in the fields:
#|
|| **Ad network** |**Mediation type**| **App IDs** | **Unit IDs** ||
|| BIGO Ads |In-App Bidding, Smart Waterfall| App ID | Slot ID ||
|| Google AdMob (ex. AdMob) |Smart Waterfall| — | Ad Unit ID ||
|| Liftoff (ex. Vungle) |In-App Bidding, Smart Waterfall| App ID | Placement ID||
|| Mintegral |In-App Bidding, Smart Waterfall| Placement ID, App ID, AppKey | Unit ID ||
|| Start.io |Smart Waterfall| Account ID, App ID | Ad Tag||
|| VK Ads (ex. myTarget) |In-App Bidding, Smart Waterfall| — | Placement ID ||
|#
- **eCPM**: The CPM floor for the added unit (only for networks connected by Smart Waterfall).
1. If necessary, set the unit serving geography: go to the **Geography** tab and specify the CPM floor for the selected regions.
{% endcut %}
{% cut "How to enable direct sales with Adfox" %}
In the unit settings under **Networks**, open the **Yandex** Advertising Network settings and enable the **Connect Adfox** option. You won't be able to remove Adfox from the unit once you add it.
For more information, see [Enabling direct sales with Adfox](https://ads.yandex.com/helpcenter/en/monetization/adfox/connection.md).
{% endcut %}
1.
Click **Save**.
The new unit with a unique ID will appear in the list on the app page. The unit ID (`ID`) consists of the product ID (`R-M`), app ID, and the unit index number.
{% note info %}
One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact [support](https://ads.yandex.com/helpcenter/en/support/contact.md).
{% endnote %}
1.
Integrate the ad unit into the application, depending on the monetization method:
* to display only Yandex Advertising Network ads integrate the unit following the instructions:
* [Android](https://ads.yandex.com/helpcenter/en/dev/android/quick-start.md)
* [iOS](https://ads.yandex.com/helpcenter/en/dev/ios/quick-start.md)
* [Unity](https://ads.yandex.com/helpcenter/en/dev/unity/quick-start.md)
* [Flutter](https://ads.yandex.com/helpcenter/en/dev/flutter/quick-start.md)
* [React Native](https://ads.yandex.com/helpcenter/en/dev/react-native/quick-start.md)
* to display ads as part of Yandex Mediation see the instructions:
* [Android](https://ads.yandex.com/helpcenter/en/dev/android/quick-start-mm.md)
* [iOS](https://ads.yandex.com/helpcenter/en/dev/ios/quick-start-mm.md)
* [Unity](https://ads.yandex.com/helpcenter/en/dev/unity/quick-start-mm.md)
* [Flutter](https://ads.yandex.com/helpcenter/en/dev/flutter/quick-start-mm.md)
* [React Native](https://ads.yandex.com/helpcenter/en/dev/react-native/quick-start-mm.md)
* if you use third-party mediation services, connect the unit to the unit created for the Yandex Advertising Network in third-party mediation.
[Learn more about monetization methods](https://ads.yandex.com/helpcenter/en/monetization/methods.md).
- From the app page
1.
In the menu on the left, go to **Ads in apps** → **Applications** and open the desired page. Under the app name, click **New ad unit**.
1. Select **Interstitial** format.
1.
Enter a name for the ad unit: this makes it easier to find in the Yandex Advertising Network interface.
1.
Define CPM settings. In the **CPM strategy** field, select:
* **Maximum revenue**: If you don't want to limit the cost of an impression in the ad unit.
* **eCPM floor**: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your [account settings](https://ads.yandex.com/helpcenter/en/monetization/account/currency.md).
{% cut "How it looks in the interface" %}
{% endcut %}
1.
If necessary, enable direct sales via Adfox or [Yandex Mediation](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/index.md).
{% cut "How to connect external ad networks to the unit" %}
1. In the ad unit settings at the bottom of the page, click **Add network**.
1. Select the mediation type: [In-App Bidding](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/types.md#in-app-bidding) or [Smart Waterfall](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/types.md#smart-waterfall). A list of networks that support the selected type of mediation will appear.
1. Select an ad network and set the parameters of ad units created in the interface of this advertising network:
- **Currency**: The currency of the CPM floor in the external advertising network unit.
- The IDs of the app and units from the external ad network that you obtained in step 1. Depending on the selected ad network, fill in the fields:
#|
|| **Ad network** |**Mediation type**| **App IDs** | **Unit IDs** ||
|| BIGO Ads |In-App Bidding, Smart Waterfall| App ID | Slot ID ||
|| Google AdMob (ex. AdMob) |Smart Waterfall| — | Ad Unit ID ||
|| Liftoff (ex. Vungle) |In-App Bidding, Smart Waterfall| App ID | Placement ID||
|| Mintegral |In-App Bidding, Smart Waterfall| Placement ID, App ID, AppKey | Unit ID ||
|| Start.io |Smart Waterfall| Account ID, App ID | Ad Tag||
|| VK Ads (ex. myTarget) |In-App Bidding, Smart Waterfall| — | Placement ID ||
|#
- **eCPM**: The CPM floor for the added unit (only for networks connected by Smart Waterfall).
1. If necessary, set the unit serving geography: go to the **Geography** tab and specify the CPM floor for the selected regions.
{% endcut %}
{% cut "How to enable direct sales with Adfox" %}
In the unit settings under **Networks**, open the **Yandex** Advertising Network settings and enable the **Connect Adfox** option. You won't be able to remove Adfox from the unit once you add it.
For more information, see [Enabling direct sales with Adfox](https://ads.yandex.com/helpcenter/en/monetization/adfox/connection.md).
{% endcut %}
1.
Click **Save**.
The new unit with a unique ID will appear in the list on the app page. The unit ID (`ID`) consists of the product ID (`R-M`), app ID, and the unit index number.
{% note info %}
One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact [support](https://ads.yandex.com/helpcenter/en/support/contact.md).
{% endnote %}
1.
Integrate the ad unit into the application, depending on the monetization method:
* to display only Yandex Advertising Network ads integrate the unit following the instructions:
* [Android](https://ads.yandex.com/helpcenter/en/dev/android/quick-start.md)
* [iOS](https://ads.yandex.com/helpcenter/en/dev/ios/quick-start.md)
* [Unity](https://ads.yandex.com/helpcenter/en/dev/unity/quick-start.md)
* [Flutter](https://ads.yandex.com/helpcenter/en/dev/flutter/quick-start.md)
* [React Native](https://ads.yandex.com/helpcenter/en/dev/react-native/quick-start.md)
* to display ads as part of Yandex Mediation see the instructions:
* [Android](https://ads.yandex.com/helpcenter/en/dev/android/quick-start-mm.md)
* [iOS](https://ads.yandex.com/helpcenter/en/dev/ios/quick-start-mm.md)
* [Unity](https://ads.yandex.com/helpcenter/en/dev/unity/quick-start-mm.md)
* [Flutter](https://ads.yandex.com/helpcenter/en/dev/flutter/quick-start-mm.md)
* [React Native](https://ads.yandex.com/helpcenter/en/dev/react-native/quick-start-mm.md)
* if you use third-party mediation services, connect the unit to the unit created for the Yandex Advertising Network in third-party mediation.
[Learn more about monetization methods](https://ads.yandex.com/helpcenter/en/monetization/methods.md).
{% endlist %}
## Actions with ad units {#actions-with-units}
In the main menu, go to **Ads in apps** → **Ad Units**.
{% list tabs %}
- Actions with a single ad unit
Pick an ad unit from the list and select the necessary action:
* **Duplicate**: Create another unit in the ad unit list with the same settings but with a different ID.
* **Send to archive**: Send the unit to the archive. To restore an ad unit, find it using the status filter and click **Restore**.
- Actions with multiple ad units
To make your work easier, filtering and bulk actions are available in the ad unit list:
- To display only the ad units you need, click and select the filters.
- To go to bulk actions, select the desired ad units. A context menu with available actions opens:
- **Send to archive**: Move the selected ad units to the archive.
- **Restore**: Unarchive the selected ad units.
- **Statistics**: Go to [reports](https://ads.yandex.com/helpcenter/en/monetization/statistics/reports.md) on the ad unit group.
- **Geography**: Set up [regional targeting](#geography) for the selected ad units.
{% note tip %}
Bulk actions are applied only to ad units listed on your current page. To process more ad units at once, scroll to the bottom of the list and set the number of lines displayed per page to 100.
{% endnote %}
{% endlist %}
## Location-based ad serving {#geography}
You can restrict ad impressions in a unit for app users from a specific region. To do this, open the ad unit on the app page or in the ad unit list and go to **Regions**.
In the region tree, select one or more regions. Set the [eCPM floor](*CPMV_floor) in rubles or in the [selected currency](https://ads.yandex.com/helpcenter/en/monetization/account/currency.md) without VAT in the **eCPM** field. Subregions inherit the CPM floor from the top level region.
To fully disable ad impressions in a region, select it and choose the **Block** option.
[Contact support](../../support/contact){.button}
[*CPMV_floor]:
Cost per one thousand viewable impressions of an ad unit. An impression is considered viewable if at least one pixel of the ad unit was in the viewable area of the screen.
## Creating an ad unit {#create-unit}
{% list tabs %}
- From the list of apps
1.
In the menu on the left, go to **Ads in apps** → **Applications**. Click **Add** next to the desired app.
1. Select **Interstitial** format.
1.
Enter a name for the ad unit: this makes it easier to find in the Yandex Advertising Network interface.
1.
Define CPM settings. In the **CPM strategy** field, select:
* **Maximum revenue**: If you don't want to limit the cost of an impression in the ad unit.
* **eCPM floor**: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your [account settings](https://ads.yandex.com/helpcenter/en/monetization/account/currency.md).
{% cut "How it looks in the interface" %}
{% endcut %}
1.
If necessary, enable direct sales via Adfox or [Yandex Mediation](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/index.md).
{% cut "How to connect external ad networks to the unit" %}
1. In the ad unit settings at the bottom of the page, click **Add network**.
1. Select the mediation type: [In-App Bidding](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/types.md#in-app-bidding) or [Smart Waterfall](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/types.md#smart-waterfall). A list of networks that support the selected type of mediation will appear.
1. Select an ad network and set the parameters of ad units created in the interface of this advertising network:
- **Currency**: The currency of the CPM floor in the external advertising network unit.
- The IDs of the app and units from the external ad network that you obtained in step 1. Depending on the selected ad network, fill in the fields:
#|
|| **Ad network** |**Mediation type**| **App IDs** | **Unit IDs** ||
|| BIGO Ads |In-App Bidding, Smart Waterfall| App ID | Slot ID ||
|| Google AdMob (ex. AdMob) |Smart Waterfall| — | Ad Unit ID ||
|| Liftoff (ex. Vungle) |In-App Bidding, Smart Waterfall| App ID | Placement ID||
|| Mintegral |In-App Bidding, Smart Waterfall| Placement ID, App ID, AppKey | Unit ID ||
|| Start.io |Smart Waterfall| Account ID, App ID | Ad Tag||
|| VK Ads (ex. myTarget) |In-App Bidding, Smart Waterfall| — | Placement ID ||
|#
- **eCPM**: The CPM floor for the added unit (only for networks connected by Smart Waterfall).
1. If necessary, set the unit serving geography: go to the **Geography** tab and specify the CPM floor for the selected regions.
{% endcut %}
{% cut "How to enable direct sales with Adfox" %}
In the unit settings under **Networks**, open the **Yandex** Advertising Network settings and enable the **Connect Adfox** option. You won't be able to remove Adfox from the unit once you add it.
For more information, see [Enabling direct sales with Adfox](https://ads.yandex.com/helpcenter/en/monetization/adfox/connection.md).
{% endcut %}
1.
Click **Save**.
The new unit with a unique ID will appear in the list on the app page. The unit ID (`ID`) consists of the product ID (`R-M`), app ID, and the unit index number.
{% note info %}
One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact [support](https://ads.yandex.com/helpcenter/en/support/contact.md).
{% endnote %}
1.
Integrate the ad unit into the application, depending on the monetization method:
* to display only Yandex Advertising Network ads integrate the unit following the instructions:
* [Android](https://ads.yandex.com/helpcenter/en/dev/android/quick-start.md)
* [iOS](https://ads.yandex.com/helpcenter/en/dev/ios/quick-start.md)
* [Unity](https://ads.yandex.com/helpcenter/en/dev/unity/quick-start.md)
* [Flutter](https://ads.yandex.com/helpcenter/en/dev/flutter/quick-start.md)
* [React Native](https://ads.yandex.com/helpcenter/en/dev/react-native/quick-start.md)
* to display ads as part of Yandex Mediation see the instructions:
* [Android](https://ads.yandex.com/helpcenter/en/dev/android/quick-start-mm.md)
* [iOS](https://ads.yandex.com/helpcenter/en/dev/ios/quick-start-mm.md)
* [Unity](https://ads.yandex.com/helpcenter/en/dev/unity/quick-start-mm.md)
* [Flutter](https://ads.yandex.com/helpcenter/en/dev/flutter/quick-start-mm.md)
* [React Native](https://ads.yandex.com/helpcenter/en/dev/react-native/quick-start-mm.md)
* if you use third-party mediation services, connect the unit to the unit created for the Yandex Advertising Network in third-party mediation.
[Learn more about monetization methods](https://ads.yandex.com/helpcenter/en/monetization/methods.md).
- From the app page
1.
In the menu on the left, go to **Ads in apps** → **Applications** and open the desired page. Under the app name, click **New ad unit**.
1. Select **Interstitial** format.
1.
Enter a name for the ad unit: this makes it easier to find in the Yandex Advertising Network interface.
1.
Define CPM settings. In the **CPM strategy** field, select:
* **Maximum revenue**: If you don't want to limit the cost of an impression in the ad unit.
* **eCPM floor**: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your [account settings](https://ads.yandex.com/helpcenter/en/monetization/account/currency.md).
{% cut "How it looks in the interface" %}
{% endcut %}
1.
If necessary, enable direct sales via Adfox or [Yandex Mediation](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/index.md).
{% cut "How to connect external ad networks to the unit" %}
1. In the ad unit settings at the bottom of the page, click **Add network**.
1. Select the mediation type: [In-App Bidding](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/types.md#in-app-bidding) or [Smart Waterfall](https://ads.yandex.com/helpcenter/en/monetization/yandex-mediation/types.md#smart-waterfall). A list of networks that support the selected type of mediation will appear.
1. Select an ad network and set the parameters of ad units created in the interface of this advertising network:
- **Currency**: The currency of the CPM floor in the external advertising network unit.
- The IDs of the app and units from the external ad network that you obtained in step 1. Depending on the selected ad network, fill in the fields:
#|
|| **Ad network** |**Mediation type**| **App IDs** | **Unit IDs** ||
|| BIGO Ads |In-App Bidding, Smart Waterfall| App ID | Slot ID ||
|| Google AdMob (ex. AdMob) |Smart Waterfall| — | Ad Unit ID ||
|| Liftoff (ex. Vungle) |In-App Bidding, Smart Waterfall| App ID | Placement ID||
|| Mintegral |In-App Bidding, Smart Waterfall| Placement ID, App ID, AppKey | Unit ID ||
|| Start.io |Smart Waterfall| Account ID, App ID | Ad Tag||
|| VK Ads (ex. myTarget) |In-App Bidding, Smart Waterfall| — | Placement ID ||
|#
- **eCPM**: The CPM floor for the added unit (only for networks connected by Smart Waterfall).
1. If necessary, set the unit serving geography: go to the **Geography** tab and specify the CPM floor for the selected regions.
{% endcut %}
{% cut "How to enable direct sales with Adfox" %}
In the unit settings under **Networks**, open the **Yandex** Advertising Network settings and enable the **Connect Adfox** option. You won't be able to remove Adfox from the unit once you add it.
For more information, see [Enabling direct sales with Adfox](https://ads.yandex.com/helpcenter/en/monetization/adfox/connection.md).
{% endcut %}
1.
Click **Save**.
The new unit with a unique ID will appear in the list on the app page. The unit ID (`ID`) consists of the product ID (`R-M`), app ID, and the unit index number.
{% note info %}
One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact [support](https://ads.yandex.com/helpcenter/en/support/contact.md).
{% endnote %}
1.
Integrate the ad unit into the application, depending on the monetization method:
* to display only Yandex Advertising Network ads integrate the unit following the instructions:
* [Android](https://ads.yandex.com/helpcenter/en/dev/android/quick-start.md)
* [iOS](https://ads.yandex.com/helpcenter/en/dev/ios/quick-start.md)
* [Unity](https://ads.yandex.com/helpcenter/en/dev/unity/quick-start.md)
* [Flutter](https://ads.yandex.com/helpcenter/en/dev/flutter/quick-start.md)
* [React Native](https://ads.yandex.com/helpcenter/en/dev/react-native/quick-start.md)
* to display ads as part of Yandex Mediation see the instructions:
* [Android](https://ads.yandex.com/helpcenter/en/dev/android/quick-start-mm.md)
* [iOS](https://ads.yandex.com/helpcenter/en/dev/ios/quick-start-mm.md)
* [Unity](https://ads.yandex.com/helpcenter/en/dev/unity/quick-start-mm.md)
* [Flutter](https://ads.yandex.com/helpcenter/en/dev/flutter/quick-start-mm.md)
* [React Native](https://ads.yandex.com/helpcenter/en/dev/react-native/quick-start-mm.md)
* if you use third-party mediation services, connect the unit to the unit created for the Yandex Advertising Network in third-party mediation.
[Learn more about monetization methods](https://ads.yandex.com/helpcenter/en/monetization/methods.md).
{% endlist %}
## Actions with ad units {#actions-with-units}
In the main menu, go to **Ads in apps** → **Ad Units**.
{% list tabs %}
- Actions with a single ad unit
Pick an ad unit from the list and select the necessary action:
* **Duplicate**: Create another unit in the ad unit list with the same settings but with a different ID.
* **Send to archive**: Send the unit to the archive. To restore an ad unit, find it using the status filter and click **Restore**.
- Actions with multiple ad units
To make your work easier, filtering and bulk actions are available in the ad unit list:
- To display only the ad units you need, click and select the filters.
- To go to bulk actions, select the desired ad units. A context menu with available actions opens:
- **Send to archive**: Move the selected ad units to the archive.
- **Restore**: Unarchive the selected ad units.
- **Statistics**: Go to [reports](https://ads.yandex.com/helpcenter/en/monetization/statistics/reports.md) on the ad unit group.
- **Geography**: Set up [regional targeting](#geography) for the selected ad units.
{% note tip %}
Bulk actions are applied only to ad units listed on your current page. To process more ad units at once, scroll to the bottom of the list and set the number of lines displayed per page to 100.
{% endnote %}
{% endlist %}
## Location-based ad serving {#geography}
You can restrict ad impressions in a unit for app users from a specific region. To do this, open the ad unit on the app page or in the ad unit list and go to **Regions**.
In the region tree, select one or more regions. Set the [eCPM floor](*CPMV_floor) in rubles or in the [selected currency](https://ads.yandex.com/helpcenter/en/monetization/account/currency.md) without VAT in the **eCPM** field. Subregions inherit the CPM floor from the top level region.
To fully disable ad impressions in a region, select it and choose the **Block** option.
[Contact support](../../support/contact){.button}
[*CPMV_floor]:
Cost per one thousand viewable impressions of an ad unit. An impression is considered viewable if at least one pixel of the ad unit was in the viewable area of the screen.