Rewarded

Rewarded are ad units with text and image ads or videos used when monetizing video games. The unit with the ad fills the entire screen of the app. Watching these ads earns the user a reward or in-game currency. In order to receive the reward, users need to watch the ad:

  • For 30 seconds: For text and image ads.
  • Until the end of the video: For video ads.

When creating or editing a unit in the Yandex Advertising Network interface, you can specify the currency to be used in the game and determine the cost of the first full viewing of the ad.

Creating an ad unit

  1. In the menu on the left, go to Ads in apps → Applications. Click Add next to the desired app.

  2. Select Rewarded format.

  3. Enter a name for the ad unit: this makes it easier to find in the Yandex Advertising Network interface.

  4. Define CPM settings. In the CPM floor field, select:

    • Maximum revenue: If you don't want to limit the cost of an impression in the ad unit.

    • eCPM floor: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your account settings.

    How it looks in the interface

  5. Specify the name of the reward currency and the remuneration amount for watching a complete video for the first time.

  6. If you create a unit for Yandex Mediation, connect external ad networks.

    How to connect external ad networks to the unit

    1. In the ad unit settings at the bottom of the page, click Add network.

    2. Select the mediation type: In-App Bidding or Smart Waterfall. A list of networks that support the selected type of mediation will appear.

    3. Select an ad network and set the parameters of ad units created in the interface of this advertising network:

      • Currency: The currency of the CPM floor in the external advertising network unit.

      • The IDs of the app and units from the external ad network that you obtained in step 1. Depending on the selected ad network, fill in the fields:

        Ad network

        Mediation type

        App IDs

        Unit IDs

        BIGO Ads

        In-App Bidding, Smart Waterfall

        App ID

        Slot ID

        Google AdMob (ex. AdMob)

        Smart Waterfall

        —

        Ad Unit ID

        Liftoff (ex. Vungle)

        In-App Bidding, Smart Waterfall

        App ID

        Placement ID

        Mintegral

        In-App Bidding, Smart Waterfall

        Placement ID, App ID, AppKey

        Unit ID

        Start.io

        Smart Waterfall

        Account ID, App ID

        Ad Tag

        VK Ads (ex. myTarget)

        In-App Bidding, Smart Waterfall

        —

        Placement ID

      • eCPM: The CPM floor for the added unit (only for networks connected by Smart Waterfall).

    4. If necessary, set the unit serving geography: go to the Geography tab and specify the CPM floor for the selected regions.

  7. Click Save.

    The new unit with a unique ID will appear in the list on the app page. The unit ID (ID) consists of the product ID (R-M), app ID, and the unit index number.

    Note

    One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact support.

  8. Integrate the ad unit into the application, depending on the monetization method:

    • to display only Yandex Advertising Network ads integate the unit following the instructions:
    • to disply ads as part of Yandex Mediation see the instructions:
    • if you use third-party mediation services, connect the unit to the unit created for the Yandex Advertising Network in third-party mediation.

    Learn more about monetization methods.

  1. In the menu on the left, go to Ads in apps → Applications and open the desired page. Under the app name, click New ad unit.

  2. Select Interstitial format.

  3. Enter a name for the ad unit: this makes it easier to find in the Yandex Advertising Network interface.

  4. Define CPM settings. In the CPM floor field, select:

    • Maximum revenue: If you don't want to limit the cost of an impression in the ad unit.

    • eCPM floor: If you want to set the minimum cost of an impression in the ad unit. When selecting this option, also specify the floor value in rubles, US dollars, or euros. You can change the floor currency in your account settings.

    How it looks in the interface

  5. Specify the name of the reward currency and the remuneration amount for watching a complete video for the first time.

  6. If you create a unit for Yandex Mediation, connect external ad networks.

    How to connect external ad networks to the unit

    1. In the ad unit settings at the bottom of the page, click Add network.

    2. Select the mediation type: In-App Bidding or Smart Waterfall. A list of networks that support the selected type of mediation will appear.

    3. Select an ad network and set the parameters of ad units created in the interface of this advertising network:

      • Currency: The currency of the CPM floor in the external advertising network unit.

      • The IDs of the app and units from the external ad network that you obtained in step 1. Depending on the selected ad network, fill in the fields:

        Ad network

        Mediation type

        App IDs

        Unit IDs

        BIGO Ads

        In-App Bidding, Smart Waterfall

        App ID

        Slot ID

        Google AdMob (ex. AdMob)

        Smart Waterfall

        —

        Ad Unit ID

        Liftoff (ex. Vungle)

        In-App Bidding, Smart Waterfall

        App ID

        Placement ID

        Mintegral

        In-App Bidding, Smart Waterfall

        Placement ID, App ID, AppKey

        Unit ID

        Start.io

        Smart Waterfall

        Account ID, App ID

        Ad Tag

        VK Ads (ex. myTarget)

        In-App Bidding, Smart Waterfall

        —

        Placement ID

      • eCPM: The CPM floor for the added unit (only for networks connected by Smart Waterfall).

    4. If necessary, set the unit serving geography: go to the Geography tab and specify the CPM floor for the selected regions.

  7. Click Save.

    The new unit with a unique ID will appear in the list on the app page. The unit ID (ID) consists of the product ID (R-M), app ID, and the unit index number.

    Note

    One app can have no more than 200 active ad units. Move unused units to the archive. If you need to add more than 200 units, contact support.

  8. Integrate the ad unit into the application, depending on the monetization method:

    • to display only Yandex Advertising Network ads integate the unit following the instructions:
    • to disply ads as part of Yandex Mediation see the instructions:
    • if you use third-party mediation services, connect the unit to the unit created for the Yandex Advertising Network in third-party mediation.

    Learn more about monetization methods.

Actions with units

In the menu on the left, go to Ads in apps → Ad Units. The following actions are available in the list of units in the unit menu:

  • Duplicate: Create another unit in the list of units with the same settings but with a different ID.
  • Send to archive: Send the unit to the archive. To restore it, find the unit using the status filter, and select Restore.

Location-based ad serving

You can restrict or disable ad serving for app users from a certain region. To do this, open the unit on the app page or in the list of units and go to Regions.

In the region tree, select one or more regions. Set the CPMV floor in rubles or in the selected currency without VAT in the CPMV field. The CPMV floor of a higher-level region is automatically applied to all its nested regions.

To completely prohibit ad serving in a region, select the region and choose the Block option.

Contact support

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