Image App Mobile Banner/Interstitial

Image App Mobile Banner and Image App Mobile Interstitial are banners that display clickable images in mobile apps.

You can use the following banner features in Adfox:

Three setting options for placing and scaling the banner image. The image is displayed in its original width or scaled down if the banner container is smaller than the image.
You can upload high-resolution images to make sure the banner looks good on mobile devices. For a 240 × 400 banner, for example, upload a 480 × 800 image and set the width to 240 × 400 in the banner settings.
You can choose to make the banner unclickable. To do so, leave the Click-through URL parameter empty.

Image requirements

Maximum weight of a file: 300 KB.
Allowable image formats: PNG, GIF, JPG, SVG. GIF animations aren't supported.
Make sure to use high-resolution images: this will improve the banner's display quality on mobile devices. However, this might also make it take longer to load.
To reduce image size, you can use services such as TinyPng, which supports PNG and JPEG files.

To add a banner to Adfox:

In the ad campaign settings, go to the Banners tab and click Add.
Select the App Mobile Banner or App Mobile Interstitial type and the Image App Mobile Banner or Image App Mobile Interstitial template, respectively.

Set the banner parameters:

Main

Additional

Priority: The number that determines the banner's display order in the campaign. The higher the numeric value, the higher the banner's priority over the other banners in the same campaign. To learn more about priorities, see Adfox help.

Image (URL) or Image (file): Add the banner image.
Link TARGET: Specify how the banner link should open. Possible values are _blank and _top. If you don't set a value, the link opens in a new window.
Tracking pixel link: By default, uses the Adfox pixel //banners.adfox.ru/transparent.gif. To track impressions in a third-party system, delete the Adfox pixel and specify another link.
Click-through URL: Enter the link to the advertiser's site. For the click-through to work correctly, make sure that the link includes the protocol (http:// or https://).
Banner width (% or px): Specify the banner width.
Banner height (% or px): Enter the banner height.

Image position (contain, cover, fill): Determines where the image is in the banner and how it's scaled. Available position options:

Option	Description	Layout
contain	The banner size depends on the banner parameters you entered rather than the container size. If the image size is larger than the banner size, the image is scaled proportionally so that it's fully visible. The areas where there's no image are transparent. The image center is in the center of the block.
cover	The banner size is determined by the banner parameters you entered rather than the container size. If the image size is larger than the banner size, the image is scaled proportionally to occupy the entire banner area. The image center is in the center of the block.
fill	The image adapts to the framing container. If the image is larger than the container, it's scaled down to the size of the container.

Start date and time: Required parameters. By default, this parameter is set to the current date. If you don't change it, banners will start being served immediately after you add them (if their status is set to Active).

Ad label: Select Ad or Social Ad to label your banner. If the creative already has a label, you can choose the Disabled value in the drop-down list.

Note

Adding the Social Ad label doesn't define creative content as social advertising. To label creative content as social advertising in the state register, make sure to select the Social ads contract option in the contract with the end advertiser.
Domain: Enter the advertiser domain to be added to the label as Ad / Example.com or Social Ad / Example.com (if you selected the Ad or Social Ad value in the drop-down list).
Show banner menu: Enable this option to add a token to a non-clickable banner. When serving the banner, it will have the menu icon displayed in the upper-right corner. Clicking the icon opens the advertiser's information and a button to copy the token (if the banner has ad labeling enabled or a third-party token specified).

The banner menu contains a link to the rules for using recommendation technologies. The link is necessary to meet the requirements of article 10.2–2, part 1, paragraph 3 of Federal Law No. 149-FZ "On Information, Information Technologies and the Protection of Information", dated July 27, 2006.

Note

If a banner is non-clickable (the click-through URL field is empty) and information about it needs to be added to the state register, you can enable the banner menu to make a token available when serving the banner.
Settings for Russian ad register: This section is only available if you selected Submit data to state register in the campaign settings. Fill out the section fields to register your creative content with the Yandex advertising operator. The creative content will have a token assigned automatically. To learn more about ad labeling, see Adfox Help.

Name: Enter a name for the banner. If you leave this field blank, it will be assigned a sequential number.
Status: Select a status for the banner:
- active: The banner is ready to be served.
- paused: The banner impression is paused.
- completed: The banner won't be served.
Disabled on new placements: This option is enabled by default. Once you create your banner, it won't be placed automatically:
- In new placements created within the site or section where your campaign is placed.
- In placements that were enabled in the campaign placement settings after the banner was created. If you disable this option, the banner will be automatically added to any placements that have the campaign placement enabled.
Targeting profile: Select the targeting profile you created earlier. To learn more about targeting profiles, see Adfox Help.
Events enabled: This option is used to get direct links to events to be tracked in a third-party system. To activate the option, click next to the banner in the Placements tab. In the window that opens, you'll see links to events from 1 to 30. Copy and send them to the third-party system to be tracked there.
Impressions in total, day, hour:
- Impressions total, day, hour: Maximum number of banner impressions. If a campaign is distributed evenly, set the banner display end date. Once the number of impressions reaches the maximum, the banner's status changes to completed and it's no longer served.
- Impressions per day: Maximum number of impressions per day. Once the number of impressions from the start of the day reaches the maximum, they are paused until the next day starts.
- Impressions per hour: Maximum number of impressions per hour. Once the number of impressions from the start of the hour reaches the maximum, they are paused until the next hour starts.
Clicks total, per day, per hour:
- Clicks total: Maximum number of banner clicks. If a campaign is distributed evenly, set the banner display end date. Once the number of clicks reaches the maximum, the banner's status is changed to Completed and it's no longer served.
- Clicks per day: Maximum number of banner clicks per day. Once the number of clicks from the start of the day reaches the maximum, impressions are paused until the next day starts.
- Clicks per hour: Maximum number of banner clicks per hour. Once the number of clicks from the start of the hour reaches the maximum, impressions are paused until the next hour starts.
End time: To set the end date and time, first enable the option.