Video Native

Video Native: Template for video ads.

Example of a Video Native ad:

To add a banner:

1. In the campaign settings, go to Banners and click Add.

2. Choose the App Mobile Native banner type and the Video Native template.

3. Set the banner parameters:

   Common

   Advanced

   • Priority: The banner's display order in the campaign. The higher the numeric value, the higher the banner's priority over the other banners in the same campaign. For more information on priorities, see Adfox Help.

   • Transition URL: Enter a link to the advertiser's site. For the click-through to work correctly, make sure that the link includes the protocol (http:// or https://).

   • Width: Video width. Enter only an integer in pixels, without specifying the dimension.

   • Height: Video height. Enter only an integer in pixels, without specifying the dimension.

   If necessary, set the remaining parameters:

   • Content type: video/mp4. The video is stored on Yandex servers in this format after conversion.

   • Duration (hh:mm:ss): Specify the duration of the video.

   • Progress call time (hh:mm:ss): The recommended value is 00:00:02.

   • Time before the "Skip" bar appears (in seconds and fractions of seconds): The default value is 0.

   • VAST Base64: XML format in accordance with the VAST international standard.

   • Bitrate: Specify the quality of the video in kbps. The recommended value is 600.

   • Start date and time: Required parameters. By default, this is the current date. If you don't change the default value, banners are served immediately after you add them if the banner status is active.

   • Name: Enter a banner name of your choice. If you leave this box empty, the banner is assigned a number.

   • Status: Select a banner status:

     • active: Banner is ready to be served.
     • paused: Banner impressions have been temporarily stopped.
     • completed: Banner won't generate impressions.

   • Disabled on new placements: Enabled by default. Once you create your banner, it won't be placed automatically:

     • Newly-created placements within the site or section where the campaign is running.
     • Placements enabled in the campaign placement settings after the banner is created. If you disable this option, the banner is automatically delivered to all the placements enabled for this campaign.

   • Targeting profile: Select the targeting profile you created earlier. To learn more about targeting profiles, see Adfox Help.

   • Events enabled: Use this parameter to get direct links to events so they can be measured in a third-party system. To enable this option, go to the Placements tab for the banner and click . In the window that opens, there are links to events from 1 to 30 that you need to copy and send to a third-party system for installation.

   • Impressions in total, day, hour:

     • Impressions total, day, hour: Maximum number of banner impressions. If the campaign has evenly distributed traffic, set the end date for impressions on this banner. When the number of impressions reaches the limit, the banner status changes to completed and the banner is no longer served.
     • Impressions per day: Maximum number of impressions per day. When the number of impressions served since the beginning of the day reaches the limit, all impressions stop until the next day.
     • Impressions per hour: Maximum number of impressions per hour. When the number of impressions since the beginning of the hour reaches the limit, all impressions stop until the next hour.

   • Clicks total, per day, per hour:

     • Clicks total: Maximum number of banner clicks. If the campaign has evenly distributed traffic, set the end date for impressions on this banner. When the number of clicks reaches the limit, the banner status changes to completed and the banner is no longer served.
     • Clicks per day: Maximum number of banner clicks per day. When the number of clicks since the beginning of the day reaches the limit, all impressions stop until the next day.
     • Clicks per hour: Maximum number of impressions per hour. When the number of clicks since the beginning of the hour reaches the limit, all impressions stop until the next hour.

   • End time: To set the end date and time, first enable the option.

4. To save the banner, click Add.

The text of a click-through button is set by default. Based on data received from the user's mobile device, the Mobile Ads SDK displays the button text in one of the following languages:

• Russian: Подробнее.
• English: Learn more.
• Turkish: Ayrıntılar.

The Video Native template can be placed on a placement simultaneously with other native ad formats.

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