Video Native

Video Native is a template for video ads.

Example of Video Native ad:

To add a banner:

1. In the ad campaign settings, go to the Banners tab and click Add.

2. Select the App Mobile Native banner type and the Video Native template.

3. Set the banner parameters:

   Main

   Additional

   • Priority: The number that determines the banner's display order in the campaign. The higher the numeric value, the higher the banner's priority over the other banners in the same campaign. To learn more about priorities, see Adfox help.

   • Click-through URL: Enter the link to the advertiser's site. For the click-through to work correctly, make sure that the link includes the protocol (http:// or https://).

   • Width: Video width. Enter only an integer in pixels, without specifying the dimension.

   • Height: Video height. Enter only an integer in pixels, without specifying the dimension.

   If necessary, set the remaining parameters:

   • Content type: video/mp4. The video is stored on Yandex servers in this format after conversion.

   • Duration (hh:mm:ss): Specify the duration of the video.

   • Progress call time (hh:mm:ss): The recommended value is 00:00:02.

   • Time before the "Skip" bar appears (in seconds and fractions of seconds): The default value is 0.

   • VAST Base64: XML format in accordance with the VAST international standard.

   • Bitrate: Specify the quality of the video in kbps. The recommended value is 600.

   • Start date and time: Required parameters. By default, this parameter is set to the current date. If you don't change it, banners will start being served immediately after you add them (if their status is set to active).

   • Name: Enter a name for the banner. If you leave this field blank, it will be assigned a sequential number.

   • Status: Select a status for the banner:

     • active: The banner is ready to be served.
     • paused: The banner impression is paused.
     • completed: The banner won't be served.

   • Disabled on new placements: This option is enabled by default. Once you create your banner, it won't be placed automatically:

     • In new placements created within the site or section where your campaign is placed.
     • In placements that were enabled in the campaign placement settings after the banner was created. If you disable this option, the banner will be automatically added to any placements that have the campaign placement enabled.

   • Targeting profile: Select the targeting profile you created earlier. To learn more about targeting profiles, see Adfox Help.

   • Events enabled: This option is used to get direct links to events to be tracked in a third-party system. To activate the option, click next to the banner in the Placements tab. In the window that opens, you'll see links to events from 1 to 30. Copy and send them to the third-party system to be tracked there.

   • Impressions in total, day, hour:

     • Impressions total, day, hour: Maximum number of banner impressions. If a campaign is distributed evenly, set the banner display end date. Once the number of impressions reaches the maximum, the banner's status changes to completed and it's no longer served.
     • Impressions per day: Maximum number of impressions per day. Once the number of impressions from the start of the day reaches the maximum, they are paused until the next day starts.
     • Impressions per hour: Maximum number of impressions per hour. Once the number of impressions from the start of the hour reaches the maximum, they are paused until the next hour starts.

   • Clicks total, per day, per hour:

     • Clicks total: Maximum number of banner clicks. If a campaign is distributed evenly, set the banner display end date. Once the number of clicks reaches the maximum, the banner's status is changed to Completed and it's no longer served.
     • Clicks per day: Maximum number of banner clicks per day. Once the number of clicks from the start of the day reaches the maximum, impressions are paused until the next day starts.
     • Clicks per hour: Maximum number of banner clicks per hour. Once the number of clicks from the start of the hour reaches the maximum, impressions are paused until the next hour starts.

   • End time: To set the end date and time, first enable the option.

4. To save a banner, click Add.

The text of a click-through button is set by default. Based on data received from the user's mobile device, the Mobile Ads SDK displays the button text in one of the following languages:

• Russian: Подробнее.
• English: Learn more.
• Turkish: Ayrıntılar.

The Video Native template can be placed on a placement simultaneously with other native ad formats.

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