Connecting direct sales via Adfox

Step 1. Add an app and create an unit in the Yandex Advertising Network

Step 2. Enable ad labeling

You're required to submit data to the ad register if you place ads for a direct sale and serve them in Russia, either as the immediate advertiser or via an agency.

Adfox provides the functionality for managing campaigns, regardless of the advertising data operator you use for submitting data to the state register. Additionally, Adfox partners can register creatives automatically: directly in the Adfox interface while setting up their campaigns. In that case, the creative will be registered with the Yandex advertising data operator.

To label ads via the Adfox interface, follow the steps below:

1. Create counterparties (advertising chain participants).

2. Enter information about the contract with the end advertiser.

3. Add the labeling data to the site (app) structure in Adfox. In the site settings:

   1. Go to the Sites tab in the Adfox menu.

   2. Find and open the site with the required app.

   3. Select Transfer the site to the ERIR in the site settings. This opens the Labeling section.

   4. Fill in the fields:

      • Placement type: Select App.
      • Name: Enter the name of the site to be added to the ad register.
      • Site URL: A URL for downloading the app that starts with http:// or https://.
      • Counterparty: The counterparty (app owner) you added on the Marking tab earlier.

For more information about labeling via the Adfox interface, see the Adfox Help.

Step 3. Integrate the unit into the app

Step 4. Set up and place a campaign in Adfox

1. Go to the Campaigns tab and click + Add.

2. Select the campaign type depending on the display priority:

   • Guarantee: campaigns take priority over other campaigns and are used for guaranteed sales, when the publisher has obligations to run the ad.
   • Dynamic monetization (or DM) campaigns have a lower priority than Guarantee campaigns. They compete for impressions along with the Yandex Advertising Network and other ad exchanges. The display order is determined by the CPM: the higher the CPM, the higher the chance of an impression.
   • Promo campaigns have the lowest priority of the three. Such campaigns are usually used for custom promotion.

   For more information about campaign types, see the Adfox Help.

3. When you select a Dynamic monetization campaign, the additional External monetizer field appears: leave the Not set value.

4. Set the basic parameters of the campaign:

   Name	Enter the campaign name.
   An advertiser	Select one from the list of advertisers previously created. For more information about advertisers, see the Adfox Help.
   Impression count method	Specify what counts as a campaign impression: Banner ad response. Viewable impression, Yandex (IMS): An impression is counted if at least 50% of the banner area remains in the active browser window for at least 2 seconds. Event N: An event that is called in the banner template (not applicable for in-app ads, use other methods instead). Impression (IMS): An impression counts when ad rendering begins. Viewable impression (IMS): An impression is counted by the criteria set out by international media standards, including the minimum percentage of pixels in the viewable area and the impression duration in the active browser tab. For more information about impression count methods and viewability tracking, see the Adfox Help.
   Rotation method	For Guarantee and Promo campaigns: Level and Priority: Determine how often the banners of this campaign are served compared to the banners of other campaigns. The first is the highest level. % of traffic (only for campaigns using the % of traffic rotation method): Specify the percentage of traffic to be allocated for impressions of this campaign. For Dynamic monetization campaigns, specify the CPM floor (the minimum cost per thousand impressions).
   Impression and click running speed	As fast as possible: Campaign banners are served at the maximum possible speed until the impression/click limits are triggered (if specified). The maximum ad running speed doesn't require that you specify any limits and start/end dates of your campaign. Spread evenly throughout the day: Impressions are evenly distributed throughout the day. Be sure to specify the daily impression limit (the recommended minimum limit is at least 500 impressions/clicks). The other parameters are optional. Spread evenly throughout the entire period: The campaign impressions are evenly distributed over the entire period, based on account data and system statistics. Be sure to specify the total impression limit (the recommended minimum limit is at least 500 impressions/clicks) and the end date of your campaign. The other parameters are optional. Spread evenly throughout the entire period (automatic prolongation): The campaign impressions are evenly distributed over the entire period, based on account data and system statistics. If the campaign doesn't run over its limit in the allocated time, it's automatically extended for one day, where it runs at maximum speed. Be sure to specify the total impression limit and the end date of your campaign. The other parameters are optional. Note Depending on the running speed, there may be underdelivery or overdelivery of impressions. For more information about the running speed, see the Adfox Help.
   Impressions total, day, hour	Specify the maximum number of banner impressions in the campaign overall, per day, and per hour. When the number of impressions reaches the number in Total, the campaign status is set to completed, and the banners are no longer served. When the number of impressions from the beginning of the day reaches the daily limit, the banners stop being served until the next day. When the number of impressions from the beginning of the hour reaches the hourly limit, the banners stop being served until the next hour.
   Clicks total, per day, per hour	Specify the maximum number of banner clicks in the campaign. When the number of clicks reaches the total limit, the campaign status changes to completed, and the banners are no longer served. When the number of clicks from the beginning of the day reaches the daily limit, the banners stop being served until the next day. When the number of clicks from the beginning of the hour reaches the hourly limit, the banners stop being served until the next hour.
   Campaign period	Mandatory parameters. By default, the current date is set. If you don't change it, banners start being displayed immediately after you add them.

5. Specify the labeling settings:

   Submission to ad register

   You're required to submit data to the ad register if you place ads for a direct sale and serve them in Russia, either as the immediate advertiser or via an agency. Select what data to submit to the ad register: Submit data to state register: If you want to get a token and transfer data to the Russian state register via the Adfox interface and the Yandex advertising data operator. Do not submit data to state register: If at least one of the following conditions is met: You don't have a direct contract with a counterparty for placing ads. Ads will be displayed outside of Russia. You place a token in a creative on your own and transfer data to the Russian state register via a different advertising data operator. For more information about ad labeling, see the Adfox Help.

   Advertiser information

   Enter the legal name and details of the advertiser. To display the advertiser information in the banner, enable the Show banner menu option in the banner settings. The advertising menu is the icon. Clicking it will make the information about the advertiser appear. If the text is too long, it may be cropped and partially replaced with an ellipsis. Users can view and copy all the information by triple-clicking it.

6. If necessary, you can enable sending campaign statistics by email. For more information about sending statistics, see the Adfox Help.

7. Under Placements, select the placement (site, section, or placement for your app) and click Save. For more information about campaign placement rules, see the Adfox Help.

8. Set up targeting (if necessary). Using targeting, you can set up the display of ads for a specific audience depending on geography, device type, time, and other factors. You can also set up targeting at the placement level (sites, sections, or placements) or at the banner level. For more information about targeting, see the Adfox Help.

Step 5. Add banners

1. Prepare a creative according to the banner requirements.

2. In the Adfox interface, go to Banners in the campaign settings.

3. Click Add.

4. Select the banner type and template depending on the ad format.

   Ad format (complies with the unit format in the YAN interface)	Banner type in Adfox	Template
   Banner	App Mobile Banner	HTML App Mobile Banner Image App Mobile Banner
   Interstitial ads	App Mobile Interstitial	HTML App Mobile Interstitial Image App Mobile Interstitial
   Native ads	App Mobile Native	Media Native Media Native Deeplink App Native Slider Video Native
   InStream ads	Pre-roll (App) Mid-roll (App) Post-roll (App) Pause-roll (App)	Linear-Ad (Pre / Mid / Post - Roll) VAST 4.0 Viewability Wrapper

5. The Settings tab with three sections (General settings, Contents, and Delivery settings) opens: fill in the basic fields. To learn more, see Banner requirements.

6. If necessary, set up tracking of banner placement in Adfox using pixels of third-party systems.

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