Pixels of third-party systems
The advertiser can track Adfox placements using links to the impression and click in another system.
Click link
It is used for counting the user's clicks and redirecting to the advertiser's site. To start counting, paste the click link in the Transition URL field when adding a banner.
Impression link
Step 1. Prepare an impression link
Used to count banner impressions.
In most impression links of third-party systems, there is a parameter where you need to substitute a random number to reduce statistical discrepancies. In Adfox, a random number is generated by the %system.random% macro.
Sample third-party system links
Here are examples of the most common third-party system links with macro substitution for randomization used when inserting a link in the Adfox banner:
Add %system.random% to the rnd variable.
Impression link
http://ad.adriver.ru/cgi-bin/rle.cgi?sid=*&ad=******&bt=**&pid=******&bid=******&bn=******&rnd=%system.random%
Click link
http://ad.adriver.ru/cgi-bin/click.cgi?sid=*&ad=******&bt=**&pid=******&bid=******&bn=******&rnd=%system.random%
Add %system.random% to the ord variable. The click link remains unchanged.
Impression link
http://ad.doubleclick.net/ad/N****.******.********/********;sz=1x1;ord=%system.random%?
Click link
http://ad.doubleclick.net/clk;*********;********;t
Add %system.random% to the ord variable.
Impression link
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=*&c=*&mc=imp&pli=*&PluID=*&ord=%system.random%&rtu=-1&pcp=$$TOKEN$$
Click link
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=*&mc=click&pli=*&PluID=*&ord=%system.random%
Replace [TIMESTAMP] with %system.random%:
Impression link
http://gdero.hit.gemius.pl/_%system.random%/redot.gif?id=*/fastid=*/stparam=*
The click link is inserted without changes (it is not randomized).
Add %system.random% to the a.ra variable.
Impression link
https://wcm-ru.frontend.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=im&a.si=***&a.te=***&a.he=1&a.wi=1&a.hr=p&a.ra=%system.random%
Click link
https://wcm-ru.frontend.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=cl&a.si=***&a.te=***&a.ra=%system.random%&g.lu=
Add %system.random% to the pr variable.
Impression link
//ads.adfox.com/******/getCode?p1=****&p2=****&ptrc=*&pfc=****&pfb=*****&pr=%system.random%
Click link
//ads.adfox.com/******/goLink?p1=****&p2=****&p5=*****&pr=%system.random%
Step 2. Set an impression link in the banner
The impression link location depends on the impression count method for a given campaign.
|
Impression count method |
Template |
How to set an impression link |
|
Loading a banner |
HTML App Mobile Banner HTML App Mobile Interstitial Image App Mobile Banner Image App Mobile Interstitial |
In the banner parameters, add the link in the Tracking pixel link field. |
|
Media Native Media Native Deeplink |
On the Events tab in the banner settings, add the link in the Transition URL field for events 1, 2, and 3. |
|
|
App Native Slider Video Native |
On the Events tab in the banner settings, add the link in the Transition URL field for the tracked event. |
|
|
Impression (IMS) |
Any |
On the Events tab in the banner settings, add the link in the Transition URL field for the Impression (IMS) event. |
|
Viewable impressions (IMS) |
Any |
On the Events tab in the banner settings, add the link in the Transition URL field for the Viewable Ad impression (IMS) event. |
|
Viewable impressions, 2 seconds |
Any |
On the Events tab in the banner settings, add the link in the Transition URL field for the Viewable impressions, 2 seconds event. |