Pixels of third-party systems
The advertiser can track the Adfox placement using links to the impression and click in another system.
Click-through link
It is used for counting the user's click-throughs and redirecting to the advertiser's site. To start counting, paste the click-through link in the Transition URL field when adding a banner.
Impression link
Step 1. Prepare an impression link
Used to count banner impressions.
In most impression links of third-party systems, there is a parameter where you need to substitute a random number to reduce statistical discrepancies. In Adfox, a random number is generated by the %system.random% macro.
Sample third-party system links
Here are examples of the most common third-party system links with macro substitution for randomization used when inserting a link in the Adfox banner:
AdRiver
Add %system.random% to the rnd variable.
Impression link
http://ad.adriver.ru/cgi-bin/rle.cgi?sid=*&ad=******&bt=**&pid=******&bid=******&bn=******&rnd=%system.random%
Click-through link
http://ad.adriver.ru/cgi-bin/click.cgi?sid=*&ad=******&bt=**&pid=******&bid=******&bn=******&rnd=%system.random%
DoubleClick
Add %system.random% to the ord variable. The click-through link remains unchanged.
Impression link
http://ad.doubleclick.net/ad/N****.******.********/********;sz=1x1;ord=%system.random%?
Click-through link
http://ad.doubleclick.net/clk;*********;********;t
MediaMind
Add %system.random% to the ord variable.
Impression link
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=*&c=*&mc=imp&pli=*&PluID=*&ord=%system.random%&rtu=-1&pcp=$$TOKEN$$
Click-through link
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=*&mc=click&pli=*&PluID=*&ord=%system.random%
Gemius
Replace [TIMESTAMP] with %system.random%:
Impression link
http://gdero.hit.gemius.pl/_%system.random%/redot.gif?id=*/fastid=*/stparam=*
The click-through link is inserted without changes (it is not randomized).
Weborama
Add %system.random% to the a.ra variable.
Impression link
https://wcm-ru.frontend.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=im&a.si=***&a.te=***&a.he=1&a.wi=1&a.hr=p&a.ra=%system.random%
Click-through link
https://wcm-ru.frontend.weborama.fr/fcgi-bin/dispatch.fcgi?a.A=cl&a.si=***&a.te=***&a.ra=%system.random%&g.lu=
Adfox as a third-party system
Add %system.random% to the pr variable.
Impression link
//ads.adfox.com/******/getCode?p1=****&p2=****&ptrc=*&pfc=****&pfb=*****&pr=%system.random%
Click-through link
//ads.adfox.com/******/goLink?p1=****&p2=****&p5=*****&pr=%system.random%
Step 2. Set an impression link in the banner
The impression link location depends on the impression count method for a given ad campaign.
|
Impression count method |
Template |
How to set an impression link |
|
Loading a banner |
HTML App Mobile Banner HTML App Mobile Interstitial Image App Mobile Banner Image App Mobile Interstitial |
In the banner parameters, paste the link in the Tracking pixel link field. |
|
Media Native Media Native Deeplink |
On the Events tab in the banner settings, add the link in the Click-through URL field for events 1, 2, and 3. |
|
|
App Native Slider Video Native |
On the Events tab in the banner settings, add the link in the Click-through URL field for the tracked event. |
|
|
Impression (IMS) |
Any |
On the Events tab in the banner settings, add the link in the Click-through URL field for the Impression (IMS) event. |
|
Viewable Ad impression (IMS) |
Any |
On the Events tab in the banner settings, add the link in the Click-through URL field for the Viewable Ad impression (IMS) event. |
|
Viewable impressions, 2 seconds |
Any |
On the Events tab in the banner settings, add the link in the Click-through URL field for the Viewable impressions, 2 seconds event. |