Add an app

In the Yandex Advertising Network interface, you can add and monetize apps from the App Store, Google Play, and other stores.

Step 1. Add an app

  1. In the Yandex Advertising Network interface, open the tab Ads in apps → Applications.

  2. This opens a page with a list of apps. At the top right, click New app.

  3. Find your app by the link, name, or package in Google Play or the App Store and click Add.

    What it looks like in the interface

You can create and connect ad units right away, but ad impressions will only start after your access to the app is verified and moderation is completed.

Supported stores

In the Yandex Advertising Network interface, you can add apps from the alternative stores:
  • Huawei AppGallery
  • Xiaomi (getapp.store)
  • Samsung Galaxy Store
  • Amazon Appstore
  • NashStore
  • RuStore

How to add an app

  1. In the main menu, go to Ads in apps → Applications.

  2. This opens a page with a list of apps. At the top right, click New app.

  3. Under the search bar, click The app is published in another store.

    What it looks like in the interface

  4. In the window that opens, enter the app details.

    How to fill in the fields

    • App Store: Select the store where the app is published.

    • App name: Enter the app name to be used in the Yandex Advertising Network interface.

    • Package name: Specify the app package name (a line of the com.example.myapplication type which is defined in the app configuration).

    • App link: Add a link to the app in the store.

    • Developer: Specify the name of the app developer as it's specified in the store (if any).

  5. Click Add.

You can create and connect ad units right away, but ad impressions will only start after your access to the app is verified and moderation is completed.

  1. In the main menu, go to Ads in apps → Applications.

  2. This opens a page with a list of apps. At the top right, click New app.

  3. Under the search bar, click My app is not published.

    What it looks like in the interface

  4. Select the platform and specify the name of the app in the Yandex Advertising Network interface. Click New app.

The app will be added with the Test mode status. Once you've published the app, add a link to it in the App Store or Google Play, or provide the app data if you've published it on another store.

You can create and connect ad units right away, and test ad impressions can begin. You don't receive revenue for such impressions. Real ad impressions will start after the app is published, your access to it is verified, and the app passes moderation.

Step 2. Verify access to the app

Once the app is added, you need to verify access to it. Access is verified using the developer's contact information (site or email) specified in the app store.

If the developer's email or site is not provided, add them to the special fields or description of the app, depending on the store:

Store

Where data needs to be provided

App Store
  • Email — in a special field.
  • Site — in the app description.

Google Play

In special fields.

Huawei AppGallery, Xiaomi (getapp.store), RuStore

In the app description.

Other stores

In the special fields or app description.

After filling in the developer's details, go back to the Yandex Advertising Network interface and select how you wish to verify access.

Via a unique code

Alert

The options are available for apps published on the App Store, Google Play, Huawei AppGallery, Xiaomi (getapp.store), or RuStore.

  1. Click Send the code.
  2. Open the email account specified in the store and find the message with the code from the Yandex Advertising Network.
  3. Return to the Yandex Advertising Network interface and enter the code into the special field.
  4. Click Confirm.

The code will be sent to the email specified in the app store. If you haven't received the email, check the Spam folder or click Send the code again.

If your app is published in a different store or the developer data is not displayed in the Yandex Advertising Network interface, contact support to verify access.

Via the app-ads.txt file

Alert

The options are available for apps published on the App Store, Google Play, Huawei AppGallery, Xiaomi (getapp.store), or RuStore.

In this case, access is verified using the developer's site specified in the store.

  1. Download the app-ads.txt file from the Yandex Advertising Network interface.
  2. Upload the app-ads.txt file to the root directory of the developer's site. A root directory is the folder that follows the top-level domain (such as example.com/app-ads.txt).
  3. Go back to the Yandex Advertising Network interface and click Send for verification.
  1. Download the app-ads.txt file from the Yandex Advertising Network interface.
  2. Copy all the lines from the downloaded file and add them to the app-ads.txt file that has already been published.
  3. Go back to the Yandex Advertising Network interface and click Send for verification.

The app-ads.txt file is sent for review once a day. If you added lines from the Yandex Advertising Network to the file less than 24 hours ago, we recommend clicking Send for verification the next day.

To learn more about creating a file and its statuses, see app-ads.txt file.

If your app is published in a different store or the developer data is not displayed in the Yandex Advertising Network interface, contact support to verify access.

Step 3. Wait for moderation results

The moderation process for mobile apps typically takes no more than two days. However, it can take longer in some rare cases. After moderation is complete, you'll see a notification about the moderation outcome in the Notifications tab of the Yandex Advertising Network interface. If the app passes moderation, its status changes to Active.

What it looks like in the interface

If the app fails moderation, its status will change, and you'll see the rejection reason.

What it looks like in the interface

To learn more about the moderation process and app statuses, watch the video or read the sections:

FAQ

How do I add an app to serve InStream ads?

Send a request to our support team to add your app as a video resource. To learn more, see InStream ads.

What should I do if the store I'm on isn't in the list?

Send a request to our support team to add your app.

What should I do if the app failed moderation?

  1. Check the reason for rejection.

  2. If necessary, fix any technical issues.

  3. Resubmit the app for moderation:

    1. Open the tab Ads in apps → Applications.
    2. Click View next to the app name in the list.
    3. Click Actions → Send to moderation.

Contact support

Previous
Adding and configuring apps
Next
App statuses