Improving resource quality and increasing ad revenue

Quality is an indicator that Yandex automatically assigns to each resource in the Yandex Advertising Network.

This indicator is calculated based on a set of metrics, where the conversion rate plays a critical role. This rate represents the percentage of users who, after interacting with an ad, perform a conversion action important for the advertiser, such as install the app or make a purchase. This means that resource quality is directly related to the effectiveness of ad traffic.

Improving resource quality

To maintain high quality, ensure comfortable user experience as they interact with the ads. Proper ad integration boosts user engagement, bringing higher-value clicks and more conversions.

For general recommendations on how to improve your resource quality, see Improving resource quality. Recommendations for different ad unit formats are given in Ad units.

How resource quality affects revenue

High resource quality has a positive impact on ad revenue because it makes ad impressions more effective. The higher the effectiveness of ad units and traffic quality, the higher your resource's quality rating. This allows your platform to participate in more auctions, tap into a larger demand than your competitors, and increase CPM and your total monetization revenue as a result.

Low quality often leads to accidental clicks that don't bring any value to advertisers and make monetization less effective in general. Low-quality platforms may get a lower priority during auctions and have a limited monetization potential.

Quality control

The Yandex Advertising Network re-evaluates the quality of all partner platforms on a regular basis. Our special algorithms analyze a variety of factors, such as user behavior, traffic quality and genuineness, audience engagement, and conversion rate. Together, all these factors contribute to your platform's overall score.

Data about the quality of specific ad platforms is not publicly disclosed. This prevents any artificial influence on the quality indicator.

To keep the quality of your resource high, we recommend keeping an eye on the following metrics:

1. CPM. A decline in the CPM may indicate that the quality of your resource is getting lower (provided there's no other reasonable explanation, like seasonal fluctuations or adjusted settings). At the same time, high CPM rates don't guarantee high revenue on their own.

   Note

   For instance, if we see that one of the ad units on your resource is generating a lot of random clicks, this may impact the quality of the resource as a whole. Conversely, the quality of your resource will go up if you change the position of an ad unit and it results in reducing the number of random clicks.

2. CTR. An abnormally high or low CTR may indicate issues with traffic quality, ad placement, or user experience.

   A low CTR may be a sign of low ad viewability, low-quality traffic, or technical issues. A high CTR may point to accidental clicks or suspicious activity.

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Cost per one thousand viewable impressions of an ad unit. An impression is considered viewable if at least one pixel of the ad unit was in the viewable area of the screen.