--- metadata: - name: generator content: Diplodoc Platform v5.50.6 alternate: - https://ads.yandex.com/helpcenter/en/monetization/quality/ad-unit/interstitial.md - https://ads.yandex.com/helpcenter/ru/monetization/quality/ad-unit/interstitial.md - https://ads.yandex.com/helpcenter/zh/monetization/quality/ad-unit/interstitial.md --- > **Documentation Index:** Fetch the complete configuration index at https://ads.yandex.com/helpcenter/en/llms.txt # Interstitial ads Interstitial ads are ad units that can feature combinatorial ads, display ads, or video ads. These ads completely block out the app's background and pop up between a user sending out a request and receiving data in response (for example, when advancing to the next level in a video game). For detailed instructions on how to create these ad units, see [here](https://ads.yandex.com/helpcenter/en/monetization/ad-unit/interstitial.md#create-unit). General recommendations on how to improve the quality of ad units are given in [Improving resource quality](https://ads.yandex.com/helpcenter/en/monetization/quality/upgrade.md). Below are some practical tips to help you attract more valuable traffic with interstitial ads. ## Placement {#placement} - Don't add too many ads. - Show only one ad at a time. - Don't show ads of other formats when interstitial ads are called. - Only show interstitial ads when the screen changes or at the start/end of a logical action — don't show them when the user is actively interacting with the app, such as during gameplay. ![](./_images/interstitial-1.png){width=365px} ![](./_images/interstitial-2.png){width=180px} ## Controls {#controls} - Don't close ads automatically — leave it to the user. - Don't use custom buttons or ad unit controls, stick to the standard kit. ![](./_images/interstitial-3.png){width=180px} ![](./_images/interstitial-4.png){width=180px} ![](./_images/interstitial-5.png){width=180px} [Contact support](../../../support/contact){.button}