Improving resource quality

How to improve your resource quality

• Maintain a balance between content and advertising. Ad units should not be intrusive or dominate over content. Remember that users don't come to you for ads.

  If ad units visually dominate over content, your resource may fail moderation and be rejected until you fix the problem.

  At the same time, ads should not be barely noticeable, or else they may fail to attract attention and make ad placement less effective.

• Optimize ad placement. Make sure that:

  • Your ads don't interfere with the main content or hinder user experience.
  • Your ads don't camouflage as the main content of the app.
  • The positioning of the ad units doesn't encourage accidental clicks.
  • Ad units don't overlap each other or other UI elements.
  • Ad loading doesn't reduce the resource loading speed.

You can also find recommendations on setting up ad units in each available format here.

Blocking and fraud

Risks of blocking

Better platforms bring better ad revenue. This approach creates a fair environment, where owners are encouraged to continuously maintain their resource quality in order to increase their potential earnings from ad placement.

If the quality of the resource keeps declining, it may eventually be blocked. If this happens to you, we recommend improving traffic quality, user metrics, and ad unit integration before resubmitting your resource for moderation.

To learn more about the reasons why your resource may be blocked and re-moderation, see Why might the Yandex Advertising Network reject my application?.

Risks of fraud

We don't recommend turning to individuals or organizations that claim to help with the CTR, clicks, revenue, and so on. Most of the time, they employ fraudulent schemes that violate the Rules of participation and may get your domain and account permanently banned in the Yandex Advertising Network with no right to appeal.

If you enable non-verified third-party tools or allow scammers to access your ad settings, they may use your resource without your knowledge and consent. Sсammers usually want you to share part of your revenue with them.

Any risks and financial losses incurred due to using fraudulent schemes are the resource owner's liability.

Common fraud scenario

Some company with no established name or certified Yandex Advertising Network seller status says it can help you “optimize” monetization and get guaranteed ad revenue. In practice, this may look as follows:

• They suggest that you add third-party ad unit code in your resource.
• This code produces fake traffic and prompts fraudulent ad clicks.
• As a result, your resource gets blocked in the Yandex Advertising Network due to violating the rules.

Recommendations

Remain skeptical of any offers for quick and easy money. Please let our support service know If you receive an offer like this. This helps us detect and prevent fraudulent schemes.

Contact support