Statistics and monitoring

Tools for analyzing statistics

The Yandex Advertising Network provides partners with convenient tools to analyze statistics, increase the efficiency of their ad units and, as a result, raise revenues.

Such tools are available in the Yandex Advertising Network interface:

  • On the Statistics page. You can use it to:

    • Create a report based on a pre-made template.
    • Create your own report from scratch and save it.
    • View reports as a chart or table.
    • Download reports to your computer.
    • Add reports to the dashboard as a widget.
  • In a line with a specific app or ad unit.

    1. Go to the list:
      • Of apps: Ads in apps → Apps and ad units.
      • Of ad units Ads in apps → Apps and ad units → Ad Units.
    2. Click the Statistics button next to the desired app or ad unit.
    3. Saved reports can also be added to the dashboard as a widget.

You can also use the Statistics API. Read more in the documentation.

Receiving notifications with statistical data

To regularly get statistics on products placed, enable notifications:

Getting an OAuth token to integrate statistics from the Yandex Advertising Network

You can integrate statistics on connected units from the Yandex Advertising Network into the statistics system of another advertising network. This option is not supported by all networks, check the possibility of integration in the help center of the network you are using.

To integrate statistics:

  1. In the Yandex Advertising Network interface go to Ads in apps → Apps and ad units and open the app page.

  2. To the right of the app name, click  → Get OAuth token for statistics API.

    How it looks in the interface

  3. The Yandex ID authorization window opens. Log in to the account that you registered in the Yandex Advertising Network.

  4. A page with the token opens. Copy the token and paste it into the third-party network interface.

Read more about using OAuth token in the Statistics API documentation.

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