Yandex Mediation statistics
To build a Yandex Mediation report:
- In the Yandex Advertising Network interface, go to the Statistics tab.
- Change the statistics level: instead of YAN, select Mobile Mediation in the drop-down list to the left.
- Build a report from a template or follow these instructions to build a custom one.
Data sources for the report
Yandex Mediation reports provide two types of data: data from the Yandex Advertising Network and data from external ad networks.
Yandex Advertising Network data
Only data from the Yandex Advertising Network is used for the report. In this context, statistics on external ad networks are approximate, and the actual revenue may differ from the estimated values in the Yandex Advertising Network reports.
- Revenue from networks that use Smart Waterfall is calculated based on the CPM floors you specified during setup.
- For networks that use In-App Bidding, statistics differ due to calculation algorithms.
Metrics based on this data are labeled as estimated value in reports.
Data from external ad networks
To build the report, data from your account in an external ad network is used. To collect statistics from your external ad network:
-
In the left menu, open the tab Ads in apps → Networks.
-
Click Add network next to the ad network.
-
Depending on the selected ad network:
Network
How to enable
Google AdMob (ex. AdMob)
Click Authorize with Google and allow the yandex.com app to view statistics in Google AdMob (ex. AdMob).
AppLovin
In the Access token field, specify the Report Key parameter from the AppLovin interface.
How to get the Report Key
Log in to the AppLovin interface. Go to Account → Keys and copy the Report Key value.
IronSource
In the Secret Key and Refresh Token fields, enter the appropriate values from the IronSource interface.
How to get the Secret Key and Refresh Token
Log in to the IronSource interface. Go to Account → API and copy the Secret Key and Refresh Token values.
Mintegral
In the Secret and Skey fields, enter the Secret and Skey parameter values from the Mintegral interface.
How to get the Secret and Skey
Log in to the Mintegral interface. Go to Account → API Tools and copy the Secret and Skey values in the Report API block.
Pangle
In the userID, roleID и Security Key fields, enter the values of the corresponding fields from the Pangle interface.
How to get the userID, roleId, and Security Key
Log in to the Pangle interface. Go to Integrations → SDK&API → Pangle Reporting API 2.0:
- Copy the roleID and Security Key values.
- In the lower-left corner of the screen, copy the userID value.
Unity Ads
Enter the API Key parameter value in the Token field and the Organization core ID value from the Unity Ads interface in the Organization ID field.
How to get the API Key and Organization core ID
Log in to the Unity Ads interface. Go to the sections:
- Monetization → Setup → API Management and copy the Monetization Stats API Access value;
- Monetization → Setup → Organization settings and copy the Organization core ID value.
VK Ads (ex. myTarget)
In the Token field, enter the token value from the VK Ads interface.
How to get the token
Log in to the VK Ads (ex. myTarget) interface. In Settings, go to Statistics API, click Show token, and copy its value.
-
Click Save.
Metrics based on this data are labeled as based on ad network data in reports.
Metrics in Yandex Mediation
To analyze your revenue from Yandex Mediation, use these metrics:
|
Metric |
Description |
|
Requests |
The number of requests for available ads sent to ad networks. |
|
Served impressions |
The number of times when the ads selected by ad networks were served. |
|
Viewable impressions |
Impressions that passed the viewability check and were counted: at least one pixel of the ad unit was in the viewable area of the screen. |
|
Click |
The number of clicks on ad units. |
|
Estimated revenue |
Total revenue from the Yandex Advertising Network and estimated revenue from external ad networks. Revenue earned through external ad networks in other currencies is converted to rubles. |
|
Estimated revenue (RUB sources) |
Revenue from serving ad units with bids, from the Yandex Advertising Network and external ad networks, in rubles. You can specify the currency of the external ad network when you set up Yandex Mediation. Inclusion of VAT in revenue is subject to your agreement with the advertising network. |
|
Estimated revenue (USD sources) |
Revenue from serving ad units with bids, from the Yandex Advertising Network and external ad networks, in US dollars. You can specify the currency of the external ad network when you set up Yandex Mediation. Inclusion of VAT in revenue is subject to your agreement with the advertising network. |
|
Estimated revenue (EUR sources) |
Revenue from serving ad units with bids, from the Yandex Advertising Network and external ad networks, in euros. You can specify the currency of the external ad network when you set up Yandex Mediation. Inclusion of VAT in revenue is subject to your agreement with the advertising network. |
|
eCPM |
Cost of one thousand ad unit impressions in which at least one pixel of the ad unit was in the viewable area of the screen. |
|
Income in the advertising network currency |
The revenue from the selected ad network in the currency specified when connecting this network to the ad unit. |
|
Show rate |
The percentage ratio of impressions where at least one pixel of the ad unit was in the viewable area of the screen to served impressions. |
|
Fill rate |
The percentage ratio of served impressions to requests. |
|
CTR |
The ratio of ad unit clicks to its impressions. |
All conversions are carried out at the exchange rate of the Central Bank of the Russian Federation as of the time of the event.
The metrics are divided into groups based on the type of data source and are labeled as follows:
-
estimated value: Metrics that derive their values from the following Yandex Advertising Network data:
- CPM floors that are set for networks connected using the Smart Waterfall model.
- Auction bids for networks connected using In-App Bidding.
-
based on ad network data: Metrics that derive their values from the statistics API of external ad networks.
Note
To ensure the data is displayed correctly, use one external ad network slot per ad unit in Mobile Mediation.
If a parameter is unavailable in the ad network's statistics API, the report shows a zero value.
The values of unlabeled metrics are derived from data obtained from the best source. If you connect external ad network tokens, the service uses data from the ad network's statistics API. If not, estimated data from the Yandex Advertising Network is used instead.