Yandex Mediation statistics

To create a Yandex Mediation report:

  1. In the Yandex Advertising Network interface, go to Statistics tab.
  2. Change the report type: from the drop-down list on the left, select Mobile Mediation in place of YAN.
  3. Use report templates or create a custom report following the instructions.

Data sources for the report

There are two types of data available in Yandex Mediation reports: Yandex Advertising Network data and data from external ad networks.

Yandex Advertising Network data

To build the report, only data from the Yandex Advertising Network is used. In this context, statistics on external ad networks are approximate, and the actual revenue may differ from the estimated values in the Yandex Advertising Network reports.

  • Revenue from networks that use Smart Waterfall is calculated based on the CPM floors you specified during setup.
  • For networks that use In-App Bidding, statistics differ due to calculation algorithms.

Data from external ad networks

To build the report, data from your account in an external ad network is used. To collect statistics from your external ad network:

  1. In the left menu, open the tab Ads in apps → Networks.

  2. Click Add network next to the ad network.

  3. Depending on the selected ad network:

    Network

    How to enable

    Google AdMob (ex. AdMob)

    Click Authorize with Google and allow the yandex.com app to view statistics in Google AdMob (ex. AdMob).

    AppLovin

    In the Access token field, specify the Report Key parameter from the AppLovin interface.

    How to get the Report Key

    Log in to the AppLovin interface. Go to Account → Keys and copy the Report Key value.

    IronSource

    In the Secret Key and Refresh Token fields, enter the appropriate values from the IronSource interface.

    How to get the Secret Key and Refresh Token

    Log in to the IronSource interface. Go to Account → API and copy the Secret Key and Refresh Token values.

    Mintegral

    In the Secret and Skey fields, enter the Secret and Skey parameter values from the Mintegral interface.

    How to get the Secret and Skey

    Log in to the Mintegral interface. Go to Account → API Tools and copy the Secret and Skey values in the Report API block.

    Pangle

    In the userID, roleID и Security Key fields, enter the values of the corresponding fields from the Pangle interface.

    How to get the userID, roleId, and Security Key

    Log in to the Pangle interface. Go to Integrations → SDK&API → Pangle Reporting API 2.0:

    • Copy the roleID and Security Key values.
    • In the lower-left corner of the screen, copy the userID value.

    Unity Ads

    Enter the API Key parameter value in the Token field and the Organization core ID value from the Unity Ads interface in the Organization ID field.

    How to get the API Key and Organization core ID

    Log in to the Unity Ads interface. Go to the sections:

    • Monetization → Setup → API Management and copy the Monetization Stats API Access value;
    • Monetization → Setup → Organization settings and copy the Organization core ID value.

    VK Ads (ex. myTarget)

    In the Token field, enter the token value from the VK Ads interface.

    How to get the token

    Log in to the VK Ads (ex. myTarget) interface. In Settings, go to Statistics API, click Show token, and copy its value.

  4. Click Save.

In reports, metrics based on this data are labeled based on advertising network data.

Metrics in Yandex Mediation

To analyze your revenue from Yandex Mediation, use the following metrics:

Metric

Description

Requests

The number of requests to ad networks for available ads.

Served impressions

The number of times when the ads selected by ad networks were served.

Viewable impressions

Impressions counted taking into account the viewability check: at least 50% of the ad unit is in the viewable area of the screen for at least two seconds.

Click

The number of clicks on ad units.

Estimated revenue

The sum of revenue from the Yandex Advertising Network and estimated revenue from external ad networks. Revenue from external networks in other currencies is converted to rubles.

Estimated revenue (RUB sources)

Revenue from the Yandex Advertising Network and external ad networks that serve ad units with bids in rubles. You can configure the currency of an external ad network when setting up Yandex Mediation. Inclusion of VAT in revenue depends on your agreement with the ad network.

Estimated revenue (USD sources)

Revenue from the Yandex Advertising Network and external ad networks that serve ad units with bids in US dollars. You can configure the currency of an external ad network when setting up Yandex Mediation. Inclusion of VAT in revenue depends on your agreement with the ad network.

Estimated revenue (EUR sources)

Revenue from the Yandex Advertising Network and external ad networks that serve ad units bidded in euros. You can configure the currency of an external ad network when setting up Yandex Mediation. Inclusion of VAT in revenue depends on your agreement with the ad network.

eCPM

The cost per one thousand ad unit impressions where at least one pixel of the ad unit was in the viewable area of the screen.

Income in the advertising network currency

The revenue from the selected ad network in the currency specified when connecting this network to the ad unit.

Show rate

The ratio of the number of ad impressions where at least one pixel of the ad unit was in the viewable area of the screen to the total number of served impressions (as a percentage).

Fill rate

The ratio of the number of served impressions to the total number of ad requests (as a percentage).

CTR

The ratio of ad unit clicks to the number of its impressions.

All conversions are carried out at the exchange rate of the Central Bank of the Russian Federation at the time of the event.

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