Integrating Yandex Advertising Network ad units with third-party mediation

What is third-party mediation?

Third‑party mediation platforms let you integrate multiple ad networks (SDKs) into your app and manage them from a single interface. Mediation doesn't replace ad networks: developers manually integrate each network, while mediation coordinates their interaction and decides which one will serve ads at a given moment.

Why use mediation?

Mediation helps you manage monetization by boosting Fill rate and eCPM through network competition.

How do I add Yandex ads to a third-party mediation platform?

You can connect Yandex Advertising Network ad units to popular mediation platforms. To do this:

1. Create an account in the Yandex Advertising Network.

2. Add an app in the Yandex Advertising Network interface.

3. Create ad units.

4. Connect an adapter: to integrate ad units with Google AdMob (ex. AdMob), use the Yandex Mobile Ads SDK adapters, and for other networks, use their native adapters.

   The list of mediations that support Yandex ads:

   Mediation	Adapter	Available integration type	Guide for creating ad units
   Admost	Android | iOS	In-App Bidding, waterfall	admost.github.io
   AppLovin MAX	Android | iOS | Unity	In-App Bidding	developers.applovin.com
   Appodeal	Android | iOS	Waterfall	docs.appodeal.com
   CleverAdsSolutions	Android | iOS	Waterfall	github.com
   Google AdMob (ex. AdMob)	Android | iOS | Unity	Waterfall	ads.yandex.com
   Unity LevelPlay (IronSource)	Android | iOS | Unity	In-App Bidding	developers.is.com
   TopOn	Android | iOS	In-App Bidding, waterfall	help.toponad.com
   TradPlus	Android | iOS	In-App Bidding, waterfall	docs.tradplusad.com

5. Create ad units in the third-party mediation interface and integrate them with Yandex Advertising Network units.

6. If necessary, integrate statistics for connected ad units from the Yandex Advertising Network into the statistics dashboard of a third-party ad network. Only some ad networks support this option. Check your network's Help Center to confirm integration support.

   To integrate statistics, get an OAuth token and specify it in the interface of the third-party ad network.

   How to get an OAuth token

   1. In the Yandex Advertising Network interface, go to Ads in apps → Applications and open the app card.
   2. To the right of the app name, click → Get OAuth token for statistics API.
   3. The Yandex ID authorization window opens. Log in to the account you used to register with the Yandex Advertising Network.
   4. A page with the token opens. Copy the token and paste it in the third-party ad network interface.

   Learn more about how to use an OAuth token in the Statistics API documentation.

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