App moderation
All apps go through a review process to verify compliance with the Rules of participation in Yandex Advertising Network and Requirements for ads in mobile apps.
Review process and timeline
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After an app is added, it's automatically submitted for review. Once you do that, an app with a unique ID and the Under moderation status will appear in the Ads in apps → Applications section of the Yandex Advertising Network interface.
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The review process for mobile apps typically takes no more than two days. However, it can take longer in some rare cases.
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After the review is complete, you'll see a notification about its outcome in the Notifications tab of the Yandex Advertising Network interface. If the app passes review, its status changes to Active.
How it looks in the interface
If your app fails moderation, its status will change, and you'll see the rejection reason (see details below).
How it looks in the interface
Alert
You can create and place ad units right after adding your app. However, you'll only get paid for impressions if the app passes moderation and has the Active status.
To learn more about the review process, check out our video series.
Note
Turn on English subtitles.
Why might the Yandex Advertising Network reject my application?
Here are the typical reasons why submissions may be rejected.
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Reason for rejection |
Examples |
Recommendations |
How soon you can resubmit the app for review |
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The app is not available in the store |
The store link doesn't lead to the app page or the app has been removed from the store. |
Make sure the app is available in the store, fix any technical problems, and resubmit it for review. |
1 day after rejection. How do I apply?1. Open the Ads in apps → Applications tab. 2. Click View next to the app name in the list. 3. Press Actions → Send to moderation. The button will be available 1 day after the last rejection. |
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Violation of ad unit placement terms |
Placement of any inappropriate elements on an ad unit. |
Make sure the positioning of your ad units complies with the ad unit placement terms and Yandex Direct Requirements for ads in mobile apps. |
1 day after rejection. How do I apply?1. Open the Ads in apps → Applications tab. 2. Click View next to the app name in the list. 3. Press Actions → Send to moderation. The button will be available 1 day after the last rejection. |
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Low-quality ad traffic to the advertiser's resource |
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Repeatedly blocked apps may be permanently rejected without further moderation or the option to add it. |
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The app doesn't comply with the Rules of participation in Yandex Advertising Network for other reasons |
According to the Rules of participation, Yandex reserves the right to reject any resource without explaining the reason behind the decision. For more information on cases where this rule may apply, see Rules of participation in Yandex Advertising Network and Requirements for ads in mobile apps. |
Review the list of potential issues and improve the quality of your app. |
30 days after rejection. How do I apply?1. Open the Ads in apps → Applications tab. 2. Click View next to the app name in the list. 3. Press Actions → Send to moderation. The button will be available 30 days after the last rejection. |
If the review process reveals violations that Yandex deems critical, Yandex reserves the right to reject the app with no option for another review (in accordance with the Rules of participation in Yandex Advertising Network).
Warning
Besides reviewing new apps being added to the Yandex Advertising Network, Yandex may also routinely review existing apps. If a routine review reveals serious violations, the partner's app or account may be suspended.
Read the complete list of rules and requirements for apps in the documents:
If your app was suspended due to invalid clicks and impressions, but you believe it doesn't violate the Rules of participation in Yandex Advertising Network and Requirements for ads in mobile apps, please submit an appeal. We will review your app, but we cannot guarantee a different outcome.
How it looks in the interface
