Rules of Participation
Each app is reviewed for compliance with the Rules of participation in the Yandex Advertising Network.
You can create and place ad units right after adding your app, but earnings from impressions will only be credited after the app passes review. Placed ad units must follow the rules of the Yandex Advertising Network.
Alert
Yandex Advertising Network rules are outlined in the following documents:
- Rules of participation in the Yandex Advertising Network (Russia | Belarus | Kazakhstan | UAE and Armenia)
- Requirements for ads in mobile apps
- Yandex Advertising Network Terms of Offer
The Yandex Advertising Network rules prohibit:
- Artificially inflating the number of impressions and clicks.
- Urging users to click on ad units.
- Editing the content of the displayed ads (this includes changing the links or configuring redirects).
- Influencing the ad display.
- Incentivizing users to view ads or use the app with promises of real money or goods.
- Placing ads in such a way that it overwhelms the content. The only exception is the Feed format.
Yandex constantly checks resources for compliance with the rules. If an app violates the rules, it will be removed from the Yandex Advertising Network. The account is blocked permanently.