app-ads.txt file
What is the app-ads.txt file?
app-ads.txt is a text file the app developer publishes on their domain. They specify the same domain as the developer website in the app store. In the file, developers list sellers who can send requests to advertisers and sell the app's media inventory.
Read more about the app-ads.txt file in Monetization section.
What is the app-ads.txt protocol?
The app-ads.txt protocol is a standard in the online advertising industry. ADS stands for authorized digital sellers. The protocol was developed by the Interactive Advertising Bureau (IAB).
Read more about the protocol on the IAB website.
Why do I have to host an app-ads.txt file?
The Yandex Advertising Network displays ads from direct Yandex advertisers (Yandex Direct) as well as other DSP networks. That way, more advertisers compete to serve ads in your app, and ads are selected for users from different countries and regions. Your monetization revenue gets a boost in the process.
Some DSP networks use the app-ads.txt file to see which ad networks are authorized to sell the inventory from a site or app, and they don't buy ad impressions if it's not there.
Do I have to host an app-ads.txt file?
No. The list of authorized sellers is not required. If you don't have it, however, you might see your app's profitability drop. The Yandex Advertising Network displays ads from direct Yandex advertisers (Yandex Direct) as well as other DSP networks. Some DSP partners limit ad purchases in apps without an app-ads.txt file.
Where do I place the app-ads.txt file?
Add the file to the root directory of the developer site. The root directory is the folder following the top-level domain (example.com/app-ads.txt, for example). If the file is published correctly, you can see its contents by adding /app-ads.txt to the site address in the browser.
Make sure the app stores have the relevant site listed. Advertising platforms will use it to search for and verify the app-ads.txt file.
How do I publish an app-ads.txt file?
Read about how to publish an app-ads.txt file in Monetization section.
What do I do if an app-ads.txt file was already published by another ad network (for example, Google AdMob (ex. AdMob) or IronSource)?
The existing app-ads.txt file contains your IDs used for ad selection via other ad networks.
To select ads from the Yandex Advertising Network, add your ID. Go to Settings → General in the Yandex Advertising Network interface and click app-ads.txt. A file with the lines you need will be downloaded.
Warning
The new lines should be added to the file rather than overwriting it.