All the analytics you need
to grow your business
Understand your audience, optimize campaigns, and make smarter decisions with Yandex Metrica.
Audience insights
Get a clear picture of who your users are, what they care about, and what connects them.
Behavior analysis
See where users move, click, and scroll with Heatmaps & Session Replay videos.
Experiments & personalization
Run experiments on sites with different structures: from single-page business cards to complex multi-page configurations
Content analytics
Adjust your content strategy on the go with real-time insights into your website’s performance.
Ecommerce analytics
Track key metrics for your online store, including sales, revenue, top-selling products, and average order value.
Web monetization analytics
Monitor each bidder’s results and choose top DSP providers that maximize your ad revenue.
Ads in search
Show up right where users are looking. Your ad includes a headline, short description, and an action button that leads to an app store.
