All the analytics you need to grow your business
Understand your audience, optimize campaigns, and make smarter decisions with Yandex Metrica.
Audience insights
Get a clear picture of who your users are, what they care about, and what connects them.
Behavior analysis
See where users move, click, and scroll with Heatmaps & Session Replay videos.
Experiments & personalization
Run experiments on sites with different structures: from single-page business cards to complex multi-page configurations
Content analytics
Adjust your content strategy on the go with real-time insights into your website’s performance.
Ecommerce analytics
Track key metrics for your online store, including sales, revenue, top-selling products, and average order value.
Web monetization analytics
Monitor each bidder’s results and choose top DSP providers that maximize your ad revenue.
Data processed to international standards
We ensure that all Yandex Metrica features meet GDPR requirements, either by default
or through additional settings
How much does Yandex Metrica cost?
Yandex Metrica is completely free, no matter the traffic volume or number of reports. You can use all its tools, including heatmaps, session replay, experiments, and content analytics.
How do I install Yandex Metrica on my site?
To set up Yandex Metrica, simply add the counter code to your site. You can do this manually or integrate it via your CMS. Learn more in Help.
Can I use Yandex Metrica alongside Google Analytics 4?
Yandex Metrica and Google Analytics 4 can work together, complementing each other. Many websites use both systems simultaneously for more comprehensive analytics.For example, you can use Yandex Metrica for a detailed analysis of user behavior and A/B testing to improve your website's conversion rate and Google Analytics 4 to optimize Google Ads campaigns.
Is Yandex Metrica GDPR-compliant?
Yandex Metrica complies with the General Data Protection Regulation (GDPR) and provides the necessary tools to meet personal data protection requirements.We also take all required measures to comply with other regulations, including the Digital Services Act (DSA).Learn more in Help.
How secure is data storage in Yandex Metrica?
Yandex Metrica has been ISO-27001 certified since 2019. This certification ensures that the service meets the information security standards set by the International Organization for Standardization (ISO).
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