Monetize your apps with the Yandex Advertising Network

The Yandex Advertising Network is a platform for placing ads on mobile apps. Publishers place ad units in their sources, and we pay them for impressions. App developers can integrate ads using the Yandex Mobile Ads SDK.

App monetization is the process of generating revenue from app users, offering developers a consistent income stream. Success in monetization depends on factors like audience size, content quality, chosen advertising networks, and strategy. High-performing apps can generate thousands of dollars monthly.

Ad app monetization revolves around displaying ads within apps. To display relevant ads, app owners partner with advertising networks, which handle interactions with advertisers, ensure compliance with regulations, and share ad revenue with app owners. Integrating an advertising network into the app simplifies this process for publishers.

Monetizing your app with the Yandex Advertising Network offers several advantages. As one of the largest and most lucrative networks for Russian-speaking audiences, we boast over 300,000 direct advertisers from Yandex Direct, Russia’s largest advertising platform.

No, you don’t need a legal entity in Russia. We collaborate with partners worldwide, with few exceptions.

Payments are automatic on a monthly basis, provided the minimum payment threshold (100 euros or 150 dollars) is met.

Payouts are made in either EUR or USD.

Yes, the Yandex Advertising Network adheres to GDPR and COPPA regulations.

Visit our Help Center and consult the Quick Start section to begin setting up app monetization.