Yandex x IndieZ Global: eCPM Increases to 30% in Russian Audience

Car Parking: Traffic Jam 3D, a puzzle game developed by IndieZ Global, generates revenue from in-app monetization in Russia and the CIS with the help of the Yandex Advertising Network.

Challenges

Prioritizing in-app monetization and user base growth

Recognizing the need to strengthen its market position and accelerate revenue growth through effective monetization, the game developer chose to collaborate with Yandex, drawn by our network’s prominence in Russia and the CIS.

Yandex stood out as an ideal partner due to our deep insight into local market trends, consumer behavior, a wide array of in-app ad formats, effortless integration, and real-time ad performance tracking.

Car Parking Jam: Traffic Escape

Master Rush Hour spot: Move it

99.9%

revenue generated from in-app advertising

Solution

Two ad formats were used for a seamless user experience

Achieving a balance between a seamless user experience and effective revenue generation is crucial. Players seek an immersive experience where ads blend naturally into the game flow. The team selected ad formats based on their relevance to the game context and user interests, placing them strategically during natural breaks in gameplay.

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Banner ads

Rewarded ads

Native ads

Banner ads

Rewarded ads

Native ads

Results

How eCPM impressions improved

With a relatively small percentage of Yandex’s SOV (Share of Voice) in the game developer’s monetization stack, the company saw a notable increase in Effective Cost Per Mille (eCPM).

Yandex SOV

15–20%

eCPM

+30%

Feedback

IndieZ – Car Parking: Traffic Jam 3D

From the moment we integrated Yandex’s advertising solutions into the app, we noticed an immediate revenue increase without compromising user satisfaction. The precise targeting capabilities of the Yandex Advertising Network ensured that the ads displayed to users were relevant to their interests, improving their overall experience.

Cao Minh, Senior Game Liveops and Analyst

Yandex Advertising

Working closely with IndieZ on the Car Parking: Traffic Jam 3D app has shed light on the dynamic and evolving nature of the mobile advertising industry. Our partnership provides a comprehensive range of options to ensure users remain engaged and interested in the app’s content. This partnership reinforces our commitment to fostering user-centric advertising solutions and driving innovation in the mobile app ecosystem.

Maksim Machehin, In-app Publishers Manager, Yandex Advertising Network

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