Yandex Ads Space is a platform that offers targeted, effective advertising to boost your business results. Engagement campaigns help bring visible, quality traffic with engaged sessions. Performance campaigns leverage CPA and ROAS optimization and billing, so you pay only for actual conversions. Based on by powerful machine learning (ML) technology, we stand out as an AdTech solution that truly invests in your success.

Yandex Ads Space uses various methods and technologies, including machine learning (ML) algorithms, to help find the relevant audience for your ads. This boosts performance for your chosen objectives (engaged sessions, CPA, or ROAS), using strategic display advertising.

Pricing varies based on your target KPIs, which our expert team will help you select based on your unique business. Engagement campaigns charge only for impressions that meet guaranteed viewability MRC standards; the rest are on us. Performance campaigns charge exclusively for conversions (CPA or ROAS), with last-click attribution. To make budgeting easy, we offer convenient post-payment options.

Simply fill out our brief form, and our experts will promptly guide you through easy integration and campaign launch, managing all details along the way.

ROAS (Return on Ad Spend) measures the revenue your business earns from each advertising dollar spent. For example, a ROAS of 4 indicates that every $1 invested in advertising generates $4 in revenue. A ROAS strategy is best suited for maximizing total revenue, especially beneficial when your product prices vary significantly. With a ROAS approach in your Yandex Ads Space Performance campaign, our machine learning algorithm prioritizes delivering conversions with higher revenues, optimizing your advertising returns. CPA (Cost Per Action), also known as Cost Per Acquisition, represents the expense incurred to secure a specific conversion, such as a sale. For instance, a CPA of $5 means each conversion costs your business $5 in ad spend. A CPA strategy efficiently drives high conversion volumes, particularly effective if your product pricing is relatively uniform or if your offerings include high-end or luxury items. Choosing a CPA approach with Yandex Ads Space means our algorithm targets your specified CPA, managing it through monthly averages. Billing for both ROAS and CPA strategies is calculated per conversion. If you use a ROAS strategy and achieve a sale worth $100 with a ROAS of 5, you would be charged $20 ($100 / 5 = $20). With a CPA strategy, if your target CPA is $20 and you secure a $100 sale, you would be charged $20.

An engaged session is counted when a user spends at least 15 seconds on your site, views two or more pages, or hard-refreshes a page. Our ML algorithm optimizes toward engaged sessions when you launch an Engagement campaign.

Guaranteed viewability ensures that with an Engagement campaign, you are billed only for ad impressions meeting MRC standards: at least 50% banner visibility for a minimum of 1 second. Any impression falling short of these criteria is fully covered by Yandex Ads Space.

Use our intuitive dashboard for real-time access to campaign analytics, billing information, and more. Additionally, you can easily download reports or integrate your data through our API.