App campaigns to grow your business

Start advertising your app with Yandex Ads to find and nurture high-quality user base

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210+ mln

impressions daily

80.2 %

of the Internet population in Russia covered

300+ mln

unique placements for your ads

70 mln

devices with our own SDK

What we offer

Machine learning to find the best audience

We constantly improve our algorithms for the most efficient performance: they find high-quality audience with higher LTV and engagement

SKAd Network 4 Support

Get more from your iOS campaigns with SKAN enriched reports and optimizations

Unique Yandex inventory and audiences

Leverage exclusive placements in vast ecosystem of apps and services including our search engine that is among top-5 worldwide

User acquisition and retargeting

Multiple scenarios to grow your app: from attrating user attention to first conversions to maximizing LTV

All your data in your favorite tracker

Integrate AppMetrica, AppsFlyer, Adjust, Singular, Branch, Tenjin or Kachava tracking to work with data in the tool of your choosing

App campaigns for alternative app stores

If your app is in Xiaomi’s GetApps or Huawei’s AppGallery you can leverage our special integration and effectively reach new audience

Optimization strategies

Сost per install (CPI)

Advertisers can pay for clicks or a fixed cost for installations
The campaign learns faster and gains conversions

Cost per in-app action (CPA)

Advertisers pay for user actions that lead to actual revenue growth
Examples of in-app actions purchase, registration, adding to the cart, etc.

Grab users' attention

Fullscreen

Occupy the entire screen and get the most attention from users

Interactive banner

An interactive banner (Playable Ad) is an ad that is designed as a mini app or a game. Instead of just watching, the user can test an app or play a game before downloading it.

Text & image ads

A well-chosen image draws more attention to your ad and helps users understand what you are offering them instantly.

Advertising on search

Ads will only consist of a title, text and action button that leads to the app page in an app store. The titles and texts of ads must be of interest to the user or offer to solve a problem for them.