Changing the currency of CPM floors

By default, CPM floors are indicated in rubles without VAT. You can change the currency of floors for ad units in the account settings:

  1. Go to the Settings → General tab.

  2. In the CPM currency field, select a currency: US dollars or euros. This currency will be applied to all CPM floors in ad units in apps.

  3. Specify the conversion rate for the current CPM floor values. Please note that amount is only converted once when the currency is changed. The conversion can't be reversed.

  4. Confirm the conversion at the specified rate and click Continue.

  5. Click Save to enable the new settings and start the conversion of the floors you already set.

    How it looks in the interface


    The system needs a few minutes to perform the conversion, depending on the number of ad units with CPM floors on the sites. You can't edit ad units during this time.

After that, you'll be able to set CPM floors in dollars or euros.

How RTB auctions are held

The RTB auction is still held in rubles. During the auction, CPM floors in dollars and euros are converted to rubles at the exchange rate of the Central Bank of the Russian Federation on the current date.

How to view statistics in dollars or euros

By default, all financial metrics are displayed in rubles (regardless of the selected CPM floor currency). To view statistics in dollars or euros, change the currency at the top of the screen when creating a report. For more information, see Choosing the report currency.

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