Changing the currency of CPM floors
By default, CPM floors are indicated in rubles without VAT. You can change the currency of floors for ad units in the account settings:
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Go to the Settings → General tab.
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In the CPM currency field, select a currency: US dollars or euros. This currency will be applied to all CPM floors in ad units in apps.
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Specify the conversion rate for the current CPM floor values. Please note that amount is only converted once when the currency is changed. The conversion can't be reversed.
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Confirm the conversion at the specified rate and click Continue.
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Click Save to enable the new settings and start the conversion of the floors you already set.
How it looks in the interface
Warning
Conversion will be completed within an hour, depending on the number of units with CPM floors set in the apps. You can't edit ad units during this time.
After that, you'll be able to set CPM floors in dollars or euros.
How RTB auctions are held
The RTB auction is still held in rubles. During the auction, CPM floors in dollars and euros are converted to rubles at the exchange rate of the Central Bank of the Russian Federation on the current date.
How to view statistics in dollars or euros
By default, all financial metrics are displayed in rubles (regardless of the selected CPM floor currency). To view statistics in dollars or euros, change the currency at the top of the screen when creating a report. For more information, see Choosing the report currency.