Get in touch
Apps
Yandex Ads Boost
Analytics and monetization solution in a single, integrated workspace designed to support
end-to-end
growth.
[link-long]
Ad network
Maximize your revenue
with our SDK.
Easy Monetization
A single solution
for app monetization.
App analytics
Understand your audience and make smarter decisions.
User acquisition
Attract new audiences and boost your app’s growth.
[link-separate]
Web
Web analytics
Understand your audience and make smarter decisions.
Web monetization
Boost your website’s ad revenue.
DSP & SSP
I’m a DSP
Access quality ad inventory and reach your target audiences.
I’m an SSP
Connect to thousands of advertisers and get more ad revenue.
Advertising
Ads in Russia
Reach 100+ million people through targeting and flexible ad formats.
Global ads
Get business impact with Performance and Engagement campaigns.
Newsroom
Case studies
Get in touch
Apps
Yandex Ads Boost
Analytics and monetization solution in a single, integrated workspace designed to support
end-to-end
growth.
[link-long]
Ad network
Maximize your revenue
with our SDK.
Easy Monetization
A single solution
for app monetization.
App analytics
Understand your audience and make smarter decisions.
User acquisition
Attract new audiences and boost your app’s growth.
[link-separate]
Web
Web analytics
Understand your audience and make smarter decisions.
Web monetization
Boost your website’s ad revenue.
DSP & SSP
I’m a DSP
Access quality ad inventory and reach your target audiences.
I’m an SSP
Connect to thousands of advertisers and get more ad revenue.
Advertising
Ads in Russia
Reach 100+ million people through targeting and flexible ad formats.
Global ads
Get business impact with Performance and Engagement campaigns.
Newsroom
Case studies
Get in touch
Main
Newsroom
Southeast Asia 2026 Digital Marketing Trends
20 May 2026
Report
What is app monetization?
August 28 2026
App Monetization
In-app ads vs. in-app purchases: which monetization model actually wins in 2026?
August 28 2026
App Monetization
How to monetize an app: a step-by-step guide for publishers
August 28 2026
App Monetization
More features, less routine: We're upgrading Text & Image ads in UPCs to combinatorial ads
7 July 2026
Yandex Direct
Changes to Yandex Direct campaign budgets: rolling over unused funds and switching from daily to weekly budgets
7 July 2026
Yandex Direct
Dynamic retargeting is now available for app campaigns in Yandex Direct
23 June 2026
App Campaigns
Introducing the Global Reference Program. Showcase your success. Unlock exclusive rewards
29 May 2026
Partnerships
2026 South Korea Mobile App Report
12 May 2026
Report
Monetizing short-session apps without breaking UX: Formats, placements, and hidden risks
17 Apr 2026
Ad Monetization
Why diversifying ad networks improves mobile ad monetization
10 Apr 2026
Ad Monetization
Learn how mobile app ad monetization works
25 Mar 2026
Ad Monetization
Checklist: Is your app ready to generate revenue this holiday season?
1 Nov 2025
Yandex Ads Boost
Introducing Yandex Ads Boost: one platform for full-cycle app growth
22 Oct 2025
Yandex Ads Boost
Why your app might need Russia: a 2025 reality check based on market research
10 Oct 2025
Yandex Ads Boost
