Introducing Yandex Ads Boost: one platform for full-cycle app growth

Yandex Ads Boost is built on two core principles:

1. One ecosystem: Ad monetization, mediation, and analytics already work together in Yandex Ads Boost. Soon, user acquisition and in-app monetization will be added, creating a single space for your entire growth stack.
2. One source of truth: See all your key metrics in one place, across product, marketing, and monetization teams. No duplicates, no gaps — just a complete, real-time picture of your app’s performance.

With everything connected, Yandex Ads Boost gives you the full story of your business from user acquisition to revenue and lets you act on insights without leaving the platform.

Powered by well-known Yandex Ads products, Boost gives you:

1. Fast, free access to revenue, monetization, and product analytics data powered by AppMetrica. Find new revenue opportunities with real-time data.
2. A simple way to start earning from in-app ads via the Yandex Ad Network, with access to a global pool of over 600k advertisers globally.

With Yandex Ads Boost, you can start monetizing your app and track how different ad formats and placements affect your income and other product metrics right away in the same interface.

Earn more from ad impressions thanks to thousands of direct advertisers and over 60 external DSP partners. Brands such as Bidmachine, BIGO Ads, Opera and others are already earning with us.

In addition to Yandex’s own ad network, Yandex Ads Boost also features the Easy Monetization service — a built-in solution that allows publishers to connect multiple third-party ad networks and receive unified revenue through a single interface. Ad setup and optimization are guided by Yandex experts, ensuring high performance and smooth integration.

Access advanced reports on retention, funnels, revenue, audience segments, conversion trends and more. Monitor insights, and export raw data. 

Boost organizes your apps on two levels: Organization and App Families, giving you both a high-level overview and detailed control.

The Organization-wide dashboard called «Overview» gives you a unified snapshot of all your apps’ performance and settings, including monetization, reports on revenue, product analytics, and marketing.

6 reports focused on ad monetization — complete with new metrics and purpose-built datasets. Learn about your app’s ARPDAU, ad impressions, ad clicks, revenue and more. These reports give you deeper insights into your revenue performance and more ways to grow your ad income.

Bring together all apps related to a single product, such as app versions built for iOS, Android or other applicable mobile app stores, into one App Family. Track performance metrics for the whole group as well as for individual apps. 

Use the drop-down menu with your app families on the top to switch from the organization dashboard to app families. You’ll see the dashboard with metrics related to a particular app, as well as a left menu with analytics-related tabs.