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A single solution for app monetization by Yandex

Get up to 2x more ad revenue, with expert management for every market

Expert management

Our team handles the tricky parts: configuring ad units, managing mediation across 16 top networks, and ensuring a great experience for your users.

Faster, unified payouts

No more tracking minimums for multiple networks. We collect all your earnings and send you one single, reliable payment each month.

Monetization report that makes sense of your numbers

Access all your monetization stats with one account, one SDK, and one transparent dashboard.

Monetize any app, anywhere

We automatically match your users with the perfect ad network
based on their location, so you always get the best rates.

Logos Monetize any app, anywhere

Earn from any app,
on any platform

All the ad formats
you need

Smart tech,
better earnings

Monetization report that make sense
of your numbers

Easily track your app's revenue and get instant insights into your earnings

Monetization image

Your monetization team

Meet the experts who’ll power up your app’s monetization.

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Just a few simple steps
to higher revenue

Step 1

Sign up

Create your Yandex Easy Monetization account.

Step 2

Integrate SDK

Follow our simple guides to add the single SDK to your app. Need help switching? Just ask. 

Step 3

We optimize

Our experts configure everything and use smart technology to find the highest-paying ads from 16 networks for your users. 

Step 4

Get paid

Receive your combined earnings in one hassle-free payment each month

Effortless monetization: see how it works

2025-06-09T06:54:47.070Z
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Success stories

Metareverse

Kicked out of the store, but not out of the game: Our comeback with Easy Monetization

For Blitz

For Blitz has more than doubled the revenue, increasing the average revenue per user by 237%

Starkom

How Easy Monetization helped mobile developer Starkom quadruple revenue

Sertanta

Sertanta saw a 2x ARPU increase with Easy Monetization

SB-Games

SB-Games connected 18 apps to Easy Monetization and increased revenue by an average of 40%

Let’s plan your app’s growth

Tell us about your app and we’ll help you maximize your earnings.

Q&A

What is Easy Monetization? 
Easy Monetization is a hassle-free solution for earning more from your app. Our experts take care of all the complex ad monetization setups for you, ensuring that your app generates consistent revenue through advertising. Easy Monetization is suitable for any type of app, from games to utilities, and helps you increase your app’s revenue without needing to immerse yourself in the technical details of ad systems.
How does Easy Monetization work?
Based on the ad monetization you have in place, we find the optimal set of ad networks and configure them for maximum effectiveness, which includes setting the right price floors for the mediation system. On top of that, our experts continuously monitor the settings to adjust them on the fly.  

Easy Monetization aggregates payouts from all the integrated ad networks and transfers them to the app publisher as a lump sum at the end of each month.
How does Easy Monetization increase revenue?
Our experienced team optimize placements through prominent ad networks, monitor the performance, and make the necessary adjustments. We identify the ad networks that will fit you best based on your target country or region.   

Easy Monetization combines human workforce with the in-house mediation platform’s AI technologies to bring you the best of both worlds. Namely, In-App Bidding fetches real-time bids from compatible ad networks, while Smart Waterfall predicts whether other networks can offer higher bids. The combination of the two makes it so only the most profitable ads are shown in the app.
Which ad networks are supported?
Depending on the region and operating system, Easy Monetization supports the integration of the following ad networks:
- Yandex Advertising Network
- AdMob
- AppLovin
- BIGO Ads
- Chartboost
- Digital Turbine
- ironSource
- Liftoff
- Mintegral
- VK Ad Network
- Pangle
- Start.io
- Tapjoy
- Unity Ads
These ad networks support more than 200 demand-side platforms (DSPs).
Which apps are supported?
Easy Monetization is currently compatible with App Store and Google Play apps. To get started, fill out a form on our website and tell us more about your app. We’ll provide feedback and go from there.
How do I enable Easy Monetization?
All you do is integrate the SDK into your app and publish app-ads.txt. Your personal manager will send you detailed setup instructions.
Do you work with partners from other countries?
We do — our partner network spans the entire world. Depending on the country, payouts can be done in USD, EUR, or RUB.
Can ads be shown in any country?
Yes, Easy Monetization can deliver ads across all countries. When configuring monetization, we select ad networks based on the region and any existing restrictions
What about payouts?
We aggregate revenue from all the ad networks and make a single payment to your bank account once a month. Revenue for the current month is paid out within 20 business days of the succeeding month. For example, your September revenue will be delivered to you within 20 business days in October.
Is there a minimum earnings threshold?
You only need to get past the minimum for all the networks taken together — no need to worry about each network's threshold. Depending on the currency, that aggregate minimum is $150, €100, or ₽3,000.
How do I view statistics and revenue?
Your account provides a single window for all stats. Look at the big picture, or sort by ad network.
How much does Easy Monetization cost?
You pay 10% of your ad revenue for using the service, while we do our best to maximize your earnings. You receive your earnings with the commission already deducted.