Grow your app with smarter user acquisition
Attract new audiences, expand your reach, and boost app growth.
Why choose Yandex for app user growth
All you need for effective user acquisition.
Connect with active searchers
Reach users who are actively searching for apps like yours. Your ad appears right when they’re looking, so you connect with people who are ready to engage.
Be seen by real users
Show your app across Yandex services and our trusted partner network. Get in front of real people who use these sites and apps every day.
Pay only for real clicks
Our advanced anti-fraud technology blocks fake or low-quality clicks. You only pay when someone genuinely interacts with your ad.
Find the users most likely to convert
Our tech uses AI that learns what your best users look like, then finds more people just like them.
Attract new users and bring back existing ones
Run campaigns designed for every stage of growth: from getting your app noticed to encouraging first actions and increasing long-term value.
Reach exclusive audiences others can’t
Show ads across Yandex’s popular apps and search engine. Access exclusive placements and users you won’t find elsewhere.
Measure and optimize your iOS campaigns easily
Get clear insights from your iOS campaigns with full support for SKAdNetwork.
Track results in the tools you already use
Connect seamlessly with popular tracking platforms like AppMetrica, AppsFlyer, Adjust, Singular, Branch, Tenjin, and Kochava.
Fine-tune targeting for best performance
Target by device, behavior, interests, OS, and app usage to tailor your message.
Ads in search
Show up right where users are looking. Your ad includes a headline, short description, and an action button that leads to an app store.
Interactive banner (playable ad)
Let users try your app or game before downloading with a preview, like a quiz or mini-game.
Fullscreen video
Capture attention with immersive, full-screen videos up to 15 seconds.
Text & image
Pair a strong image with a clear message. Great visuals make your ad stand out and help users instantly get what you offer
Feed
Blend seamlessly into the browsing experience. Feed ads use text and images in scrollable streams, appearing after main content or as part of it.
