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80.5%

300M+

Why choose Yandex for app user growth

Connect with active searchers

Be seen by real users

Pay only for real clicks

Yandex links your app to the region’s biggest online audience — with every ad clearly labeled and compliant with local laws.

Built to win in Russia  and the CIS

Find the users most likely to convert

Attract new users and bring back existing ones

Reach exclusive audiences others can't

Measure and optimize your iOS campaigns easily

Track results in the tools you already use

Fine-tune targeting for best performance

Show up right where users are looking. Your ad includes a headline, short description, and an action button that leads to an app store.

Ads in search

Let users try your app or game before downloading with a preview, like a quiz or mini-game.

Interactive banner (playable ad)

Capture attention with immersive, full-screen videos up to 15 seconds.

Fullscreen video

Pair a strong image with a clear message. Great visuals make your ad stand out and help users instantly get what you offer

Text & image

Blend seamlessly into the browsing experience. Feed ads use text and images in scrollable streams, appearing after main content or as part of it.

Feed

<h1>Start growing your app today</h1>
<h3 style="color:#6E82AA; font-weight:500;">Tell us about your needs, and our team will help you create effective campaigns.</h3>  

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Attract new audiences, expand your reach, and boost app growth.