CIS placements
Belarus
Other
Kazakhstan
Russia
20%
- Home & Garden
12%
- Entertainment
- Business
11%
- Automotive
5%
- Legal Services & Other Consulting
- Education
6%
- Health & Fitness
- FMCG & Food
4%
- Home appliances
- Fashion
8%
- IT
3%
- Travel
- Real estate
5%
- Other
High-quality demand, every time
We combine rigorous moderation and advanced machine learning to ensure every ad is relevant, safe, and high-performing
Strict Ad moderation rules
YAN complies with the strictest legal rules and ad moderation
Smart Machine
learning
how the ads that are relevant to user, and do not disrupt the experience
1000+
criteria for ad selection that leads to higher CR and CPM
Interstitial
Full-screen ads that appear between actions, like when players move to the next level in a game. These grab attention during natural breaks
Rewarded
Full-screen ads that give users in-app rewards or game currency for watching them. Users choose to view these ads for rewards
Banner
Simple ads that adjust their size and text automatically to fit your space
Native
Ads that blend perfectly with your app’s look and feel. You can customize how they appear so they match your content naturally
Icon Ads
Icon Ads are seamlessly baked right into the phone’s interface or pre-installed apps, letting you start
a download with just one tap. They blend in, spark curiosity, and actually earn clients’ trust.
Web video
Short video ads that play inside ad units, often with a header, logo, or button. Videos adapt to the site’s container size and can be shown in banners or fullscreen units
Web banner
Ad units that display text, images, or video. Banners automatically fit the page container and work on both desktop and mobile
SSPs already working with us
by advertister type
30%
Yandex own
campaigns
campaigns
70%
advertising
partners
partners
Besides direct advertisers and agencies, you get access to campaigns and budgets of one of the biggest Russian advertisers
by campaign type
70%
are performance ads
optimized for conversions
optimized for conversions
30%
are brand campaigns
for growing knowledge
for growing knowledge
