Confused about app campaign optimizations? How do you set them up correctly, and which ones should you use at certain times?

This playbook for app campaign optimization strategies provides a clear overview and guidance on using them to achieve your app marketing goals.

Created by Yandex Ads, the one-stop ad tech platform for building a sales funnel and solving marketing tasks at all levels, and Mobilka, Artics, a top marketing agency and expert in performance and digital marketing solutions.