Reach 100+ million people with Yandex Direct
Connect to millions of users in Russia through precise targeting and flexible ad formats
9/10
70K+
600+
Reliable tools for every step of your funnel
Drive action and boost sales
Run performance ads in formats that fit your specific goals — like search, banners, and dynamic ads.
Increase awareness
Expand your reach across partner websites with banners and premium ad formats.
Bring customers back
Use retargeting campaigns for both web & app, based on real behavior from ads and your website analytics.
Connect with your audience
Make use of content formats across Yandex services to showcase your offers — whether it’s through video, ads in Telegram, or special projects.
Who advertises with us
Run better campaigns effortlessly
Combine all ad types
in one campaign
Navigate with
an intuitive UI
Set and track
your own KPIs
Track campaign results
with built-in analytics tools
Mix ad formats
for more impact
Use AI tools
to save time and money
Launch your campaign with Yandex Direct
Tell us about your business and we’ll help you get set up
How can I pay for advertising?
You can pay using a bank transfer, credit card, or PayPal. Please note that PayPal isn’t available everywhere, so double-check that with your account manager. If your preferred payment method isn’t listed, contact us and we’ll find a solution.
How much should I deposit to get started?
We recommend starting with a $500 deposit. This ensures you have enough funds for the initial campaign learning phase. Usually, a good weekly budget for campaign training is about 10 times your target CPA (cost per acquisition).
How do I start advertising in Russia?
Before you launch your first campaign, take time to research the market. Understand who your audience is and what your competitors are doing. Make sure you’ve sorted out any delivery or payment logistics before you begin. Keep in mind that many Russian users aren’t fluent in English or Chinese, so having your website in Russian is essential for success.
Can Yandex help me with promotion?
Absolutely! Yandex offers detailed guides for all its advertising tools and how they work behind the scenes. Whether you’re managing your account yourself or working with an agent, you can always reach out to us with any questions about promotion.
Can Yandex help translate my website?
Yandex does not provide direct translation services. However, Yandex offers helpful resources and analytics tools (like Yandex Metrica) to help you optimize your site for Russian users and track your performance.
Where will my ads appear?
Your ads will show up on Yandex search results, across the Yandex Advertising Network, and on partner sites in external networks. This helps you reach a broad audience both on Yandex and beyond.
How does Yandex charge for advertising?
Yandex uses a pay-per-click model, so you only pay when someone clicks your ad to visit your website. There’s no fixed price — cost per click is set through a bidding system, so prices can vary depending on competition. For more details on setting bids, check out the “Traffic Size and Bids” in the Help Center.
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