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How APPS got 31% of its ad revenue in Russia from banners with Yandex Advertising Network

With a growing user base in Russia, APPS wanted stronger monetization in the region. So, the team added Yandex Advertising Network to their mediation stack, and the network quickly became one of the team’s top five networks, driving 3.5X more revenue for banner ads than others.

Challenges

APPS is a Türkiye-based mobile game publisher behind the iOS and Android title Drill & Collect, a casual mining and strategy game. It attracts a highly engaged audience in Russia.

To monetize this audience, the team had already set up mediation with several ad networks, alongside subscriptions and in-app purchases. However, ad performance in Russia remained below expectations. Fill rates were low, and the app captured a smaller share of ad revenue than the team had hoped.

Drill & Collect challenges players to manage resources, optimize mining operations, and build their own mining empire by collecting gold and gems, making it a perfect fit for casual simulation and strategy fans.

Solution

With MAX mediation already in place, the APPS team integrated the Yandex Advertising Network into their existing stack. Setup was simple, just one connection. The Yandex account manager provided hands-on guidance and support throughout the integration and optimization process.

Results

Within a few months, Yandex Advertising Network helped APPS improve monetization in Russia:
+46% ARPDAU
+56% DAU
31% of ad revenue from Banners
Yandex became the team’s largest network for banners in Russia, generating 3.5X more revenue than the second-largest network.
Among the top 5 networks
Yandex is consistently among the top 5 and considered indispensable for monetization in interstitial and rewarded formats.
Feedback
APPS

We saw a clear boost right after the SDK update. Now we’re planning to test your network in all new geos.

Yandex Ads

We’ve built strong demand in Russia, and we’re seeing more partners succeed when they give us a slot in their mediation. APPS is a great example — fast integration, quick results.