Logotype Yandex Ads
Logotype Yandex Ads
Get started
Get started
Logotype Yandex Ads

Zephyr Mobile triples its Yandex Ads revenue from US users

After updating the Yandex Mobile Ads SDK to version 7.15, Zephyr Mobile found a new source of ad income in the US — its revenue grew nearly 3.5x. Read on to learn how Yandex Mobile SDK updates open monetization opportunities in new top-tier geos.

Challenges

Zephyr Mobile, a global casual game publisher, had long been monetizing their apps with Yandex in Russian-speaking markets. At the same time, their apps were actively used by audiences worldwide. To monetize this traffic, the developer connected multiple ad networks through Applovin MAX mediation, but they were also looking for new ways to strengthen monetization from the networks already in use.

Solution

Zephyr Mobile updated to the latest Yandex Mobile Ads SDK (7.15) after their manager recommended the move. Because they were already on SDK version 7, the update was minor — just one line of code to change in their apps.

Results

Within the first month after updating to the latest Yandex Mobile Ads SDK, Zephyr Mobile’s U.S. revenue from Yandex Ads increased by more than 300%, driven by a 3× rise in eCPMs and an 11% improvement in fill rates. As a result, the U.S. share of Yandex Ads revenue grew from 5.9% to 20.3%.

Growth of revenue in the U.S. via Yandex Ads:
Nut Sort: Color Sorting Game
+273%
Revenue
+437%
eCPM
Math Crossword — Number Puzzle
+515%
Revenue
+569%
eCPM
Get Color — Water Sort Puzzle
+111%
Revenue
The strong results in the US showed new opportunities for growth beyond CIS. Zephyr Mobile now plans to expand to more international geos with Yandex Advertising Network, with SDK updates playing a central role in future success.
Yandex Ads is also already showing results in other high-DAU geos for the partner, including Canada, South Korea, and Brazil.
Feedback
Zephyr Mobile
We saw a clear boost right after the SDK update. Now we’re planning to test Yandex ad network in all new geos.
Olga Romanovich,
Monetisation Director at Zephyr Mobile
Yandex Ads
In 2025, our network is actively expanding: we’re connecting new DSP networks that deliver ads to users worldwide, including in the US. The latest SDK versions support updates that improve how ads from these DSP networks are matched — and our partners are seeing revenue growth as a result.
Mikhail Maximov,
In-App Monetization Manager at Yandex Ads