Yandex x Mamboo Games: Ad eCPM Grows Up to 40% in Banner Format

Discover how we helped Mamboo Games rapidly increase its gaming app’s revenue

Challenges

The game developer wanted to increase revenue from its Russian audience

Mamboo Games, a mobile game developer with more than 150 million downloads worldwide, sought to increase monetization revenue from its Russian audience and enlisted the help of the Yandex Advertising Network.

Worm Out: Fruit brain teaser

Memory training & easy puzzle

70K

users play Worm Out daily

40M

users downloaded the game

Shift Race

Memory training & easy puzzle

>150M

downloads worldwide

Solution

Players saw three ad formats

By collaborating with the Yandex Ads team, Mamboo Games was able to successfully monetize its Russian-speaking iOS and Android audience via third-party mediation.

With the launch of two highly profitable games, the developer chose to use our services across all its projects. Successful monetization meant more ads and new audiences.

Register

Banner ads

Rewarded ads

Native ads

Banner ads

Rewarded ads

Native ads

Results

How eCPM impressions improved

Within a two-month period, the Yandex Advertising Network was responsible for 50% of monetization revenue coming from Russia across the publisher’s portfolio. January saw a huge increase in eCPM.

On interstitial formats

+10%

On banners

+40%

Feedback

Mamboo Games

Working with Yandex gave us a much better feeling about the Russian market. Getting off the ground took no time at all, and we were up and running after one video call with a rep and registering our account. Account managers were quick to provide help where we had technical issues.

Valeria Beresneva, Monetization Manager

Add your app to the Yandex Advertising Network

Register

See other business’s successful stories

Explore how other companies are monetizing their apps with Yandex

Marul Games

The Yandex Advertising Network helps bring in 50% of mobile game developer’s income

Evrika Games

Discover how Evrika Games, a game developer, collaborated with Yandex to bring their popular word puzzle game to Huawei’s AppGallery and achieved incredible eCPM and ARPDAU

Marul Games

The Yandex Advertising Network helps bring in 50% of mobile game developer’s income

Evrika Games

Discover how Evrika Games, a game developer, collaborated with Yandex to bring their popular word puzzle game to Huawei’s AppGallery and achieved incredible eCPM and ARPDAU