Why just earn?
Reinvest your ad revenue instead
Transfer your earnings from Yandex Advertising Network to Yandex Direct and repurpose them to attract new Russian-speaking users
Introducing Direct Transfer
Use your ad earnings to bring in even more users and scale
With Direct Transfer, you can automatically transfer your monetization payouts from Yandex Advertising Network directly into your Yandex Direct account commission-free and reinvest in attracting new users. Maximum impact, minimal effort.
Why use Direct Transfer
Automatic transfers
No need to manually withdraw funds and deposit them into your Yandex Direct account — we handle it all for you!
No commissions
There are no additional bank or payment system charges for money transfers between Yandex Advertising Network and Yandex Direct.
Flexibility
You choose the percentage and amount to reinvest in growing your user base.
What makes Yandex Direct the smart choice for advertising?
Reach 100M+ users and over 80% of the Russian population
Advertise through Yandex’s massive ecosystem of apps and services
Benefit from Direct’s ML technology to attract app users with high LTV
Comply with local laws and regulations hassle-free
How to set up Direct Transfer
1
Already using Yandex Direct?
2
New here?
Follow the steps to activate Direct Transfer
Payout transfers are initiated once your earnings reach a threshold (€100 / $150 / 5000 AED).
1
Go to Settings
in the Yandex Advertising Network account
2
Enter your Yandex Direct account details
Login, contract number or any other information about your account
3
Set the percentage and maximum amount of your payout
To transfer automatically to Yandex Direct. Any remaining balance beyond your set limit will be sent directly to your bank account
4
Check your email associated with Yandex Direct
And accept your payout transfer method
We’d love to help you get started. Please fill out the form
Frequently Asked Questions
Who is eligible to use this feature?
Direct Transfer is available to Yandex Advertising Network partners who operate as legal entities (Air Smart Advertising Solutions FZ-LLC offer holders). Your Yandex Direct account must also be on the Air Smart Advertising Solutions FZ-LLC offer, and both accounts must be in the same currency.
What is Yandex Direct?
Yandex Direct is an advertising platform that allows businesses to create and manage ads. It offers a variety of ad formats such as search ads, display banners, and video ads, all designed to reach users on Yandex services, partner websites, and apps. Yandex Direct provides advanced targeting options to help businesses connect with specific audiences based on demographics, interests, location, and behaviour.
What are the earnings thresholds for transferring funds?
Payout transfers occur once you reach the earnings thresholds of €100, $150, or 5000 AED.
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