From zero ad revenue to a top market in Russia: Humble Logic Games’ story

Russia was Spider Solitaire’s largest market by daily active users — but for years, it generated no ad revenue. After connecting the Yandex Advertising Network to its existing mediation setup, Humble Logic Games turned this previously unmonetized audience into the game’s top revenue-generating market.

About Humble Logic Games

Humble Logic Games is a game publisher behind Spider Solitaire, an Android mobile game monetized through in-app advertising. The game has users across the US, India, and Russia.

The challenge

Russia had long been Spider Solitaire’s largest market by daily active users. However, Humble Logic Games had no effective way to monetize this audience directly, leaving a significant share of the game’s traffic without ad revenue.

The team then explored monetization through mediation and decided to test the Yandex Advertising Network. This gave Humble Logic Games a way to connect advertiser demand to its existing Russian audience while keeping its current monetization setup.

YongSeong Choi

Founder & Developer at Humble Logic Games

“We believe it’s important to look at where your users actually are, not just where conventional ad networks serve. We saw significant untapped potential in the Russian market and wanted to find out whether Yandex Ads could help us unlock it.”

The solution

The team connected the Yandex Advertising Network to its existing AdMob mediation setup.

The integration was straightforward: Humble Logic Games added the Yandex adapter as a custom event, created a mediation group geo-targeted to Russia and the CIS, and launched the new setup. The technical integration took about one day.

The Yandex team supported the publisher throughout onboarding with an integration guide and a dedicated onboarding call, helping make the launch smooth.

For a small studio, this simplicity was particularly important: the team could add a new source of ad demand without rebuilding its existing monetization stack or adding significant operational overhead.

The results

From April to July 2026, a market that had previously generated no advertising revenue became Spider Solitaire’s top revenue-generating market, while the Yandex Advertising Network accounted for more than 50% of the game’s total ad revenue.

$5

Interstitial eCPM on Android

$0.45

Banner eCPM on Android

Humble Logic Games reports that the $5 interstitial eCPM was comparable to what it sees from tier-1 ad networks in APAC. The experience also changed the publisher’s view of markets it had previously considered difficult or impossible to monetize.

Mandy Fan

APAC In-App Business Development Manager at Yandex Ads

“What stands out in this case is how quickly the test proved its value. We saw strong eCPMs, and within just a few months, Russia became Spider Solitaire’s top revenue-generating market. This experience shows the value that a strong local advertising network can bring to publishers looking to monetize audiences in new markets.”

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